> I think the answer is because it’s not in their best interest to do so. They like that most consumers will look at these reviews, click through to Amazon and make their purchase with little hesitation. I don't understand the logic here. Why exactly would Google want people to thoughlessly click on Amazon affiliate links from other sites? There's no short-term beneft, since they don't get a cut. And there's no long-…
I don’t think it’s specifically Amazon links, but if they’re mindlessly measuring metrics without thinking about “why” things happen, the affiliate link spam that dominates results might increase ad buys. Think about it. If you can’t rank on the first couple of pages due to affiliate marketing spammers, you might buy an ad. If you’re competing with some of those spammers for ad buys, you might pay more.
It’s just super poor leadership and a lack of critical thinking that has let it happen IMO.