The article is right. I used to search Google for what the best X is. At some point. Indeed, I also used to search amazon and read the reviews.
Now, and for what feels like a while, I am not doing that anymore. Like, at all. And this is not a decision I consciously made.
If I want to know what the best dishwasher is, I am not going to amazon. I am not putting it into Google, simply because it's all affiliate links all the way down. I either read professional reviews (like non-profit and established test companies, like Warentest here in Germany) or I ask the community somewhere.
Google and Amazon have conditioned me to subconsciously not use them anymore for that purpose.
Very interesting.