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Launch HN: Swipe (YC S21) – Simple Billing and Accounting for India

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Launch HN: Swipe (YC S21) – Simple Billing and Accounting for India

#1
Hi HN, we’re Aditya and Sri Teja, founders of Swipe (https://getswipe.in). We make it easy for local businesses in India to invoice their customers over WhatsApp. Instead of giving a paper invoice to their customer, Swipe users send a WhatsApp message with a link that allows them to pay instantly with a variety of payment methods.

We were building software and IoT for industrial automation before we started working on this. We dealt with a lot of invoices, purchase orders and estimates for different customers/vendors on a daily basis. We used to manually make invoices on spreadsheets and store them locally on our computers. Initially, it was working fine but as we got more sales it started to get difficult to manage. On top of that, we had to file monthly tax returns where we would manually consolidate our sales on spreadsheets and send them to our accountant for filing. The whole process is tedious and the existing software available to do it is riddled with accounting jargon and primarily targeted towards professional accountants.

We quickly realized that these efforts were not helping the company and that the time and energy would be better spent on talking to our customers and focusing on our product. Interestingly, we also found out that most of the ~75M SMEs (Small and Medium Enterprises) in India still rely on manual processes in tracking sales, purchasing inventory, cash management, tax filings, and payments—all highly inaccurate and inefficient and a huge opportunity for us to make an impact.

We launched with a simple MVP, with just the Sales module in January and recruited our first few customers. With continuous feedback from our initial customers, we quickly iterated and improved our MVP and started adding Purchases, Estimates, Expenses and Inventory modules. Now we have over 1000 businesses onboarded with us and growing.

Using Swipe, business owners can now create invoices, purchase orders and quotations in a few seconds without any accounting knowledge. Based on their sales, purchases and expenses, we automatically update inventory, payables and receivables and make it easy for them to manage accounting. We also instantly generate those awful monthly tax filings!

Thanks for reading. We would love to hear your thoughts, experiences and the time you spend on accounting and tax filing. We are live on https://getswipe.in. Please share your feedback with us.

Re: Launch HN: Swipe (YC S21) – Simple Billing and Accounting for India

#2
Congrats on your launch team swipe! I think we already have a great payment infrastructure in the BHIM UPI and bill management like this is definitely the next step. Am I correct to understand that you provide a QR code for payment through any UPI app of my choice, similar to what Bharat Pay does, and the bill is sent to the number linked to that?

Re: Launch HN: Swipe (YC S21) – Simple Billing and Accounting for India

#5

What is your business model? How are you planning to generate revenue?

Adding one more question to this list: what about those who don’t use WhatsApp? The website says “share invoices over WhatsApp and email”, which I take as native support or integrations for these modes.

Re: Launch HN: Swipe (YC S21) – Simple Billing and Accounting for India

#6
Congrats on the launch, and certainly a space that needs better software. However to echo the other comments: what is your revenue plan? Looks like everything is free right now.

I have seen this model used in other large countries like Indonesia whereby the core product is provided free to merchants to juice adoption. This is of course subsidised by the VC funding. But what is the eventual monetisation plan?

Maybe this demographic of "customers" don't think about this, but if the product is free now, and later if you try to charge, what happens if you have lots of churn? And so to avoid that, revenue has to come from other methods, such as maybe selling customer data?

Would be interesting to hear your thoughts on this.

Re: Launch HN: Swipe (YC S21) – Simple Billing and Accounting for India

#7
post #2

Congrats on your launch team swipe! I think we already have a great payment infrastructure in the BHIM UPI and bill management like this is definitely the next step. Am I correct to understand that you provide a QR code for payment through any UPI app of my choice, similar to what Bharat Pay does, and the bill is sent to the number linked to that?

Thank you. Yes, we are using the UPI apps like BHIM, Google Pay, Phone Pay, PayTM etc.. And also if the merchant wants to collect payments other modes like Debit/Credit cards we are also giving them a payment gateway option as well which allows their customers to pay through any of the payment methods.

Re: Launch HN: Swipe (YC S21) – Simple Billing and Accounting for India

#8

What is your business model? How are you planning to generate revenue?

Right now, we have a subscription plan of ~$15 per user per annum for Desktop users and the mobile version is free. We also charge a commission fee on the transactions made through the payment gateway.

Re: Launch HN: Swipe (YC S21) – Simple Billing and Accounting for India

#9
post #5

What is your business model? How are you planning to generate revenue?

Adding one more question to this list: what about those who don’t use WhatsApp? The website says “share invoices over WhatsApp and email”, which I take as native support or integrations for these modes.

Yes, they can share the bills directly from the platform. For the users who don't use WhatsApp for their business, they can either send emails or we have an option to print/download these bills and give it to their customers.

Re: Launch HN: Swipe (YC S21) – Simple Billing and Accounting for India

#10
post #8

What is your business model? How are you planning to generate revenue?

Right now, we have a subscription plan of ~$15 per user per annum for Desktop users and the mobile version is free. We also charge a commission fee on the transactions made through the payment gateway.

My brother is using Vypaar App. How is different from Vypaar app?

Also how much commission fee will you charge?

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