If you're good enough at blocking competition, it doesn't matter how poorly you do the actual job. The "AT&T" philosophy. Last Olympics I paid any attention to was because I had a C band satellite dish and could browse the backhauls and unattended camera feeds. Must have been '96 in Atlanta.
The "competition" isn't other broadcasts of Olympics. It's netflix, xbox, twitter and other sports options. It definitely does matter how well they do their actual job, and right now they're failing.
NBC is a glorified ad broker, and they could fall off the face of the earth and no one would notice. Of course, they are owned by Comcast, who is in similar position as ATT, so I assume Comcast is just milking these legacy companies for all they are worth.
My solution is to simply not watch. If consuming entertainment content is not as simple as search, click, pay, watch, then I simply do not get enough utility from watching TV.
And if I am paying, I do not want to see ad breaks, another dealbreaker.