Yeah, but what if someone comes up with a 9-click checkout? http://www.imdb.com/title/tt0129387/quotes?qt=qt0410938
No No No. Who checks out in 9 clicks?!?!
EBay Patents 10-Click Checkout
21–30 of 46 posts
Re: EBay Patents 10-Click Checkout
#22I bid on something on Ebay for the first time in years this week and although I didn't win and make it to the infuriating checkout process, I was still amazed at how frequently I had resupply my user name and password. When you go back to a site like Ebay you realize how far some other parts of the web have come in promoting user-friendliness and how much some sites are being left behind.
It must be kept in mind that some parts of the web are subject to much more fraud than other parts.
But I actually think it's the volume by which eBay asks for your username and password, that opens them up to fraud.
It should be a security gateway that prompts the user to get ready for some secure transactions. But it is asked for so many times that it becomes an afterthought, "Oh, eBay is asking for my password again." It asks when you want to view My eBay. It asks when you want to save an item for later. It asks when you place a bid. It asks again when you check out after winning.
Then you get a phishing email, you click a link, it asks for your password. Users give it up without a second thought because they're so used to providing it.
Conversely, Amazon, another site which is very good at separating you from your money, only asks when money is on the line. I can add to Wish Lists without logging in again. I can rate things without logging in again. I can write reviews without logging in again. The only time Amazon asks for my password is when I'm placing an order, or making changes under My Account. And they even have an express lane setup for making orders with PayPhrase, that doesn't ask for my login again, just a PIN.
Re: EBay Patents 10-Click Checkout
#23"The newly-patented buying system guides users through an intuitive, step-by-step process of clicking 'Buy It Now', entering your password, logging in because they signed your sorry ass out again, getting upsold shit you don’t want, continuing to your original destination"
If that were a real patent, GoDaddy would owe Ebay millions.
Re: EBay Patents 10-Click Checkout
#24Didn't amazon did something similar? All of this patents are so closely linked if someone sues, it will start a war..
Look at the Apple vs HTC case..
Re: EBay Patents 10-Click Checkout
#25I honestly couldn't tell if this was satire or real for a while. It looks like satire, smells like it, tastes like it but it really isn't. EDIT: It really is satire. Some damn good satire, had me fooled.
me too. I didn't know if ebay was trolling the patents office or if the writter was making fun of ebay. I had to search for the patent number to find out.
Re: EBay Patents 10-Click Checkout
#26Man, this space is ripe for disruption.
Re: EBay Patents 10-Click Checkout
#27Yeah, but what if someone comes up with a 9-click checkout? http://www.imdb.com/title/tt0129387/quotes?qt=qt0410938
With an IMDB reference, this could go the other way.
"Our checkout process goes to eleven!"
Re: EBay Patents 10-Click Checkout
#28Fantastic! I used to do lot via the eBay platform as a "Power Seller", and I always thought they were a most bizarre company: one part incredibly innovative, one part money-grabbing corporate and one (big) part terrible UI/UX designers. Glad to hear nothing has changed....
> one (big) part terrible UI/UX designers
I had always assumed that eBay couldn't/wouldn't change their UI because their users are not techies and would be more confused by change than the terrible UI they've already learned. Users have learned how to do what they want, even if they don't understand why.
For example, my parents know that to watch DVDs, they need to press button X on remote #1 and then button Y on remote #2. They just don't know why.
Re: EBay Patents 10-Click Checkout
#29I bid on something on Ebay for the first time in years this week and although I didn't win and make it to the infuriating checkout process, I was still amazed at how frequently I had resupply my user name and password. When you go back to a site like Ebay you realize how far some other parts of the web have come in promoting user-friendliness and how much some sites are being left behind.
It must be kept in mind that some parts of the web are subject to much more fraud than other parts.
I had a co-worker that worked on an eBay system called "Dark Side". It would monitor user behavior for seemingly innocuous behavior (pre-crime?) and predict which users may "turn to the dark side".
Re: EBay Patents 10-Click Checkout
#30" The newly-patented buying system guides users through an intuitive, step-by-step process of clicking 'Buy It Now', entering your password, logging in because they signed your sorry ass out again, getting upsold shit you don’t want, continuing to your original destination " If that were a real patent, GoDaddy would owe Ebay millions.
And monster.com.