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We released a new visual design and want feedback from our startup peers.

demeure.com

1–10 of 23 posts

Re: We released a new visual design and want feedback from our startup peers.

#2
Nice overall. A few thoughts:

-More color hierarchy. (Maybe too much tan?)

- the 2nd photo is nice but the 1st and 3rd don't jump out at me. Invest in great photos.

- Uncertain about who you are and what you're selling. It says "browse our villas" but they aren't really your villas, you only find the best ones right? If that's the case you should mention somewhere on the main page the hours and hours you've spent looking for only the best deals to save me time.

-the word villa seems really specific. A little intimidating since I'm not 100% sure how a "villa" differs from other accommodations.

good luck!

Re: We released a new visual design and want feedback from our startup peers.

#3
post #2

Nice overall. A few thoughts: -More color hierarchy. (Maybe too much tan?) - the 2nd photo is nice but the 1st and 3rd don't jump out at me. Invest in great photos. - Uncertain about who you are and what you're selling. It says "browse our villas" but they aren't really your villas, you only find the best ones right? If that's the case you should mention somewhere on the main page the hours and hours you've spent loo…

Agree on the tan. It feels like the attentive draw between the main and side columns should be better managed. As it is, it's too easy to drift between the two, which detracts from what you're trying to present in the main column.

Re: We released a new visual design and want feedback from our startup peers.

#4
I would consider removing either the dropshadow and/or the beveled borders on the images. I feel like it's drawing too much visual strength in relation to the rest of the content. The images already take up a large portion of the screen, no need to emphasize them any further. Other than that it looks great.

Re: We released a new visual design and want feedback from our startup peers.

#5
post #2

Nice overall. A few thoughts: -More color hierarchy. (Maybe too much tan?) - the 2nd photo is nice but the 1st and 3rd don't jump out at me. Invest in great photos. - Uncertain about who you are and what you're selling. It says "browse our villas" but they aren't really your villas, you only find the best ones right? If that's the case you should mention somewhere on the main page the hours and hours you've spent loo…

Great points, thanks very much!

That 2nd photo is certainly amazing. I hear ya on the first and third, though. We're supporters of Creative Commons (stock photos make me shudder), so finding killer images can take a surprising amount of time... and sometimes you miss the mark a bit in the end.

Uncertainty about what Demeure is selling: definitely something to fix. We own only a small fraction of the villas on our site, but we describe them all as "our villas" because we've done the legwork to select them -- and importantly, you transact directly with us as a traveller.

The term "villa" is pretty much interchangeable with "home". It's the most common term in some of our hottest regions, so we decided to test out using it as the primary keyword. Your comments are great, though, as that's the sort of concern we're keeping our eyes peeled for.

Re: We released a new visual design and want feedback from our startup peers.

#6
post #3
post #2

Nice overall. A few thoughts: -More color hierarchy. (Maybe too much tan?) - the 2nd photo is nice but the 1st and 3rd don't jump out at me. Invest in great photos. - Uncertain about who you are and what you're selling. It says "browse our villas" but they aren't really your villas, you only find the best ones right? If that's the case you should mention somewhere on the main page the hours and hours you've spent loo…

Agree on the tan. It feels like the attentive draw between the main and side columns should be better managed. As it is, it's too easy to drift between the two, which detracts from what you're trying to present in the main column.

We're moving away from what was previously an even more brown-and-tan-heavy design. With your encouragement, we'll keep trucking in that direction! Thx too for the feedback re: main and side columns. Will look into that.

Re: We released a new visual design and want feedback from our startup peers.

#7
post #4

I would consider removing either the dropshadow and/or the beveled borders on the images. I feel like it's drawing too much visual strength in relation to the rest of the content. The images already take up a large portion of the screen, no need to emphasize them any further. Other than that it looks great.

Can't tell you how many times I wrestled with those very details. Probably not the best decision to go with both those effects. Argh, seduced by the shiny bling once again!

Re: We released a new visual design and want feedback from our startup peers.

#8
I know that this is terrible feedback, but I have to say it. Your site looks like a blog. As a blog, it looks nice, but as a travel site I don't know if blog is the vibe you want.

Also, I don't think there is a very strong call to action button on individual villas. Request a reservation is below the fold at the bottom of the right sidebar.

Overall, right now it seems like your site is designed for window shopping, not reservation setting.

Re: We released a new visual design and want feedback from our startup peers.

#9

I know that this is terrible feedback, but I have to say it. Your site looks like a blog. As a blog, it looks nice, but as a travel site I don't know if blog is the vibe you want. Also, I don't think there is a very strong call to action button on individual villas. Request a reservation is below the fold at the bottom of the right sidebar. Overall, right now it seems like your site is designed for window shopping, n…

Hey dude, that's because you were reading the blog post about the site update. Try here: http://demeure.com we're very much taking real live reservations and processing real live credit cards.

=)

Re: We released a new visual design and want feedback from our startup peers.

#10

I know that this is terrible feedback, but I have to say it. Your site looks like a blog. As a blog, it looks nice, but as a travel site I don't know if blog is the vibe you want. Also, I don't think there is a very strong call to action button on individual villas. Request a reservation is below the fold at the bottom of the right sidebar. Overall, right now it seems like your site is designed for window shopping, n…

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