I found it annoying, even a bit insulting, that they kept referring to the people in the capsule as "astronauts". I could understand if they did it for Wally Funk, as she actually did the training back in the day, but the rest? When rich people were allowed in the ISS they were called "tourists", which is befitting.
I think w0de0 got to the heart of the matter (elsewhere in this thread) with their comment about astronauts being associated with public service. That rings true for me as to the source of the insult.