Earlier quoted context omitted.
A lot of ad conscious users have been glad to pay the premium price for the Shield because of the ad-free experience. I've had the device for years and this is the first time I've been subjected to ads that I can't remove.
I suspect this took nVidia by surprise as well. I'd be fine if Google just had an opt-out option for these "ads". I can't believe it isn't an option.
They may have been less aware of the timing of Google over riding it, but they should have at least known enough to be working on an alternative (assuming they wanted to).