Yes, I agree that from a business owner’s perspective dollars spent marketing towards prospective customers who want to hear from you are more efficient outflows than towards those who do not want to hear from you. However, one underlying concept of marketing to new prospective customers is the introduction of a novel product for which they previously were unaware existed. Therefore, how would a customer who does not know that a product produced by Seller X existed approve Seller X to begin soliciting their business? This may be a fundamental flaw in the business or maybe the YouTube video is just more customer-centric than business to make this apparent to potential business customers (for which I assume are the ones who will generate revenue). I’d like to see their pitch to business customers before deciding either way. I like the concept but I am not yet sold on some of the inherent biz model fundamentals as of yet. I’m sure that over time they will work this and other issues out.
In most cases first-to-market provides an advantage. However, in some instances of extreme novel concepts where timing isn’t yet appropriate, first-to-market simply provides paving of a runway for others to take flight from and eventually leap-frog the trailblazers whose time & resources made things easier for those before them. This concept may be a bit early (aprox 5 years) but I wish them luck as I am always pulling for the Pioneer rather than the better-timed copycat.