I couldn't actually find a source on this. The Bloomsburg article doesn't talk about any companies in panic.
Browse /r/ppc or /r/adops on reddit, or browse the big slack and discord channels for marketers and there's a lot of panicked posts.
Facebook users said no to tracking, and now advertisers are panicking
371–380 of 632 posts
Re: Facebook users said no to tracking, and now advertisers are panicking
#372I dislike being tracked as much as the next guy, but I often wonder what "our" ideal end-game goal is? By "our" I mean the typical HN crowd that understands both the technological and the economical implications of this. If we want top-grade products to remain available without a direct monetary transaction (i.e "free"), it seems we must give something that the product providers can turn into monetary value indirectl…
I'd simply prefer if all services became paid.
Re: Facebook users said no to tracking, and now advertisers are panicking
#373I own an advertising agency. I've tracked ios impressions % over time on all of our remarketing campaigns (as a proxy), its down about 30% from peak and stabilized. Not a huge deal. LOL at this below: "Seufert estimated that in the first full quarter users see the prompt, the iOS changes could cut Facebook’s revenue by 7% if roughly 20% of users agree to be tracked. If just 10% of users grant Facebook tracking permis…
Lot of people who were hoping for Facebook's demise are going to be sorely disappointed this year.
They aren't going anywhere. They are, along with Google, scared of the current head of the FTC. They claim she is biased.
"scared" is the wrong word for these powerful companies. She is probally the last thing Mark is worried about. Does he even have worries at this point?
Re: Facebook users said no to tracking, and now advertisers are panicking
#374I dislike being tracked as much as the next guy, but I often wonder what "our" ideal end-game goal is? By "our" I mean the typical HN crowd that understands both the technological and the economical implications of this. If we want top-grade products to remain available without a direct monetary transaction (i.e "free"), it seems we must give something that the product providers can turn into monetary value indirectl…
A great example here with the archive link sitting atop this thread to allow us all to skip past the paywall.
Re: Facebook users said no to tracking, and now advertisers are panicking
#375I dislike being tracked as much as the next guy, but I often wonder what "our" ideal end-game goal is? By "our" I mean the typical HN crowd that understands both the technological and the economical implications of this. If we want top-grade products to remain available without a direct monetary transaction (i.e "free"), it seems we must give something that the product providers can turn into monetary value indirectl…
The other option of "what you can give" is "give up using the service". That is, if you don't want ads, if you don't want to be tracked, and you don't want to mine crypto, the remaining option is to not use the service. If you insist on none of the first three, the service providers will eventually force the fourth option on you.
Or, as continuational said, you will have to pay for it.
Re: Facebook users said no to tracking, and now advertisers are panicking
#376Earlier quoted context omitted.
> I guess you could call this a form of censorship. Content gets suppressed, simply because it doesn't generate enough ad revenue. Absolutely. I've seen entire websites completely reinvent themselves because someone complained to Google about some "offensive" page and got their ads pulled. Stuff I used to like got deleted because of advertisers. If this "sanitized advertiser friendly web" is the future, I'd rather no…
Honestly one of the few things worse than advertisers are the engineers who work to enable them. Some things are worth more than money.
This would include most Facebook and Google engineers, no?
Re: Facebook users said no to tracking, and now advertisers are panicking
#377I dislike being tracked as much as the next guy, but I often wonder what "our" ideal end-game goal is? By "our" I mean the typical HN crowd that understands both the technological and the economical implications of this. If we want top-grade products to remain available without a direct monetary transaction (i.e "free"), it seems we must give something that the product providers can turn into monetary value indirectl…
I wouldn't mind if more services were paid only.
Re: Facebook users said no to tracking, and now advertisers are panicking
#378I dislike being tracked as much as the next guy, but I often wonder what "our" ideal end-game goal is? By "our" I mean the typical HN crowd that understands both the technological and the economical implications of this. If we want top-grade products to remain available without a direct monetary transaction (i.e "free"), it seems we must give something that the product providers can turn into monetary value indirectl…
Youtube Premium (paid) is well worth the price of admission, to not have to watch ads. Don't think I'd pay for Facebook
Re: Facebook users said no to tracking, and now advertisers are panicking
#379Often I hear the argument, people saying "I prefer ads that are relevant for me over random ads". But the result of the tracking is not only that you get "relevant" ads, it's that your timelines and your feeds and your news gets tweaked in ways that makes you engage with ads as much as possible. Not only do you get manipulated in buying stuff you didn't ask for (ads in general). You're also getting spoonfed content t…
I'm curious how much manipulation people think is involved in terms of buying things you didn't want. Enough to absolve someone of their financial responsibility for buying? Why or why not?
I think it's more enlightening to view it from the other side.
If desktop and mobile advertising didn't have a material impact, why would profit-maximizing companies do it?
If profit-maximizing companies are interested in this type of advertising, what is it about Facebook and Google that captures almost all their spend?
Re: Facebook users said no to tracking, and now advertisers are panicking
#380I dislike being tracked as much as the next guy, but I often wonder what "our" ideal end-game goal is? By "our" I mean the typical HN crowd that understands both the technological and the economical implications of this. If we want top-grade products to remain available without a direct monetary transaction (i.e "free"), it seems we must give something that the product providers can turn into monetary value indirectl…
I pay for a bunch of services (Caltopo for topographic maps, bazqux for RSS feeds, google drive for storage space, streaming services, Garmin inReach for satcom). The ones that I don't pay for, I probably wouldn't pay for if they changed models and wouldn't be terribly upset if they went away (Strava, Instagram, Facebook). Some I would miss and might pay for in some form or another (Reddit).