291–300 of 632 posts
Hopefully this will signal a pivot in ad tracking and lead more companies to try subscription based services.
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Yes, absolutely. A few apps (notably chrome) use secure dns by default, and given the state of that ecosystem they default to their own provider. You'll need to set up secure dns on your pihole and tell chrome to use that provider (or disable it in chrome).
I have secure dns on my pi hole, but on my Android phone I did nothing at all. Just use it as-is, and when I'm on my home wifi all ads get blocked.
> Losing the ability to re-target products to customers after they viewed them online but didn’t buy hurts businesses trying to sell more expensive products, advertisers say How is this the case? If I have an online shop using any of the major tools and platforms out there, they all have the ability to tell when someone puts something into their carts and did or didn't buy it. They can all send an email to say "oi th…
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I personally wish the wording was slightly different. Something like Deny Tracking Allow Tracking instead of the "Ask app not to track" I have to read the prompt a few times to make sure i pick the right one
I agree. My guess is that Apple suspects it can't be 100% effective at preventing apps from tracking, so they're trying to set expectations accordingly in case someone figures out how to track users anyway. But yeah, my preference would be just something like "Do not track".
1) It denies the app access to the IDFA identifier that is used for tracking. This is 100% reliable, apps just will not get this if you click "Ask app not to track".
2) It signals to the app that it is not to track you using any other method either. There is no technical way to enforce this, so it is up to the app developer to honour this themselves. Apple will do some checks to make sure you follow this, but there is obviously no way they can detect this reliably. All they have is the threat of kicking you out of the app store if you get caught.
Even with all the tracking, the generated ads still suck, showing things already purchased. This reminds me of the overhyped lead generation tools out there, they do not work as expected. Someone's financial interest is the root cause here, someone is making good money with ads. The ones who sell ads? For sure. The ones who buy adds? Not many success stories out there.
> Not many success stories out there. Where are you getting your information? There are entire businesses built solely on top of FB/Insta/etc ads. I went 15+ years on the internet without buying anything from an ad, and then in the last 5, I've made at least 5 conscious, purchases from Insta ads. They've become really good in recent years.
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You're clearly under the impression that all that Facebook does is get you good click-through rates and low conversion rates. Similarly, you're under the impression that Google's conversion rates are through the roof. Did you ever stop to ask yourself if your world view might be limited to a small sample size (eg: your own experiences)? I know plenty of businesses where the conversion rates are exactly the opposite o…
On the other hand, if I'm not on FB, I probably miss those vendors of suspension components all together. Advertising "in the bubble", as opposed to "in the world", comes with its disadvantages. With content based advertising (media analysis), you'll probably catch me at the related watering holes and communities. Also, excluding non-targeted audiences doesn't exactly benefit a shared world view. P.S.: The general id…
Is this an argument for the open web, or is this an argument for Google being more popular than Facebook? If the former, I am with you. If the latter, the gap is not as big as you might think - 4 billion worldwide users of Google Search vs 2.85 for Facebook [1]. Slight advantage to Google, but how many US advertisers really care about international buyers? When it comes to advertising, you want people with money burning holes in their pockets. Facebook's financial results show that they plenty of access to this demographic.
> The general idea of targeted advertising misses the concepts of state of mind and focus of interest entirely. There's a (significant) difference in delivering a message in context and out of context.
You're slightly lagging with this argument. This exact reason was why Google was so dismissive of paid social back in the formative years of Facebook ("who gives a shit about what college students talk about on social networks?"). And then the oh shit moment happened in 2011. Eric Schmidt had to step down and Larry Page tied bonus payouts to the success of Google Plus. You have to give Larry some credit here - while a bit slower than Zuck, he did see the writing on the wall before the rest of the world did. If you tried advertising on both platform in 2011, Google would just crush you with their results. By 2016, Facebook was already competitive with their interest and lookalike targeting for a large group of advertisers (and even enabled Trump to win the presidency), and by 2018 the game had advanced to the new concept of "creative targeting" which is basically entirely driven by the algorithm and takes minimal targeting input from advertisers. At that point, paid social became so good that it got creepy and turned the public sentiment to negative and incentivized Apple to jump on the band wagon with iOS 14.
So I wouldn't agree with your argument that Facebook has a fundamental problem with recognizing intent. If anything, they are too good at it for their own sake.
[1] https://review42.com/resources/google-statistics-and-facts/
[Eric] Seufert [a mobile analyst who writes the Mobile Dev Memo trade blog] estimated that in the first full quarter users see the prompt, the iOS changes could cut Facebook’s revenue by 7% if roughly 20% of users agree to be tracked. If just 10% of users grant Facebook tracking permission, revenue could be down as much as 13.6%, according to his models. If those figures are even near the ballpark, this would surely…
For the past year I've had this ritual of clicking on every advertising tile as soon as it appears and mark it as irrelevant and that I don't want to see any more from that company. Currently this happens for a couple of days at the start of some months. So far I feel like this strategy has worked fine, 90% of the time I don't get served any unwanted content and I can view a decent timeline.
Why not just install a good ad blocker in your browser?
[Eric] Seufert [a mobile analyst who writes the Mobile Dev Memo trade blog] estimated that in the first full quarter users see the prompt, the iOS changes could cut Facebook’s revenue by 7% if roughly 20% of users agree to be tracked. If just 10% of users grant Facebook tracking permission, revenue could be down as much as 13.6%, according to his models. If those figures are even near the ballpark, this would surely…
Can’t wait to see more paid placement in content, getting around my paid subscriptions, ad blockers, and “do not track” requests.