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Facebook users said no to tracking, and now advertisers are panicking

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Re: Facebook users said no to tracking, and now advertisers are panicking

#31
post #28

Earlier quoted context omitted.

Sense of entitlement for…privacy? What a world we live in.

What? OP was arguing that tracking is necessary...

> If your business success relies on tracking everyone all the time, then you have no fucking business and should go out of business.

You haven't read the whole thing.

Re: Facebook users said no to tracking, and now advertisers are panicking

#32

> Media buyers who run Facebook ad campaigns on behalf of clients said Facebook is no longer able to reliably see how many sales its clients are making Not sure I get this. Presumably an e-commerce site knows it’s been clicked from an ad due to the url. This must be referring to sites that aren’t recording that and relying on some Facebook pixel in the checkout or aren’t handling cookies themselves to remember when p…

The sites are recording the sales, but in order to optimize advertising you would want to know which of the advertising channels (google/fb/etc.) is the most efficient or even which campaign (or creative) on a given channel works best. What facebook tracking did is connect a given marketing campaign that a user saw to the purchase they've made. Without allowing FB to track you on a vendor's site you don't get that information. There are ways to approximate it (see Market Mix Modeling), but those are statistical models that have mostly been the domain of big companies as opposed to SMEs that could afford them (even though now with the proliferation of ML it's getting better).

Re: Facebook users said no to tracking, and now advertisers are panicking

#33
post #3

That sense of entitlement makes me sick. Tracking users is necessary, otherwise we would have to spend way too much on ads. Tracking users is necessary, otherwise my small business can not survive. Tracking users is necessary, otherwise we can not understand who our customers are. Tracking users is necessary, otherwise we can not identify new customers. Tracking users is necessary, otherwise we can not evaluate the e…

I can guarantee I never have and never will click on an ad, out of spite. I've never bought things from ads directly nor transitively. Businesses assume that every user is a customer, and have inflated profit goals. You're right about entitlement.

What is worse though is I have bought many products from non-targeted ads because I didn't even know I wanted the item until I randomly ran into.

I loved my grandmother but targeted ads always remind me of the junk my grandma would get me for Christmas. She knew enough to be in the ball park but because she was in the ball park my taste is more picky and ultimately I never liked almost anything she got me.

Re: Facebook users said no to tracking, and now advertisers are panicking

#34
post #28

Earlier quoted context omitted.

Sense of entitlement for…privacy? What a world we live in.

What? OP was arguing that tracking is necessary...

I think you misread OP. Paragraphs 1 & 3 are OP talking, paragraph 2 is "advertisers" talking.

Re: Facebook users said no to tracking, and now advertisers are panicking

#35
post #28

Earlier quoted context omitted.

>That sense of entitlement makes me sick. No. It is in fact your sense of entitlement that makes us sick. Update: ok, after checking danbruc's comment history, they probably weren't arguing for tracking, and the second paragraph should be read in third person... I'll take my downvotes ¯\_(ツ)_/¯

Sense of entitlement for…privacy? What a world we live in.

That sense of entitlement that you can get stuff for free without having to pay for it in some way. You use facebook for free, it seems to provide you some value, why do you think you are entitled to get this for free?

Re: Facebook users said no to tracking, and now advertisers are panicking

#36
post #34

Earlier quoted context omitted.

What? OP was arguing that tracking is necessary...

I think you misread OP. Paragraphs 1 & 3 are OP talking, paragraph 2 is "advertisers" talking.

True. I've updated my comment...

Re: Facebook users said no to tracking, and now advertisers are panicking

#37

> Media buyers who run Facebook ad campaigns on behalf of clients said Facebook is no longer able to reliably see how many sales its clients are making Not sure I get this. Presumably an e-commerce site knows it’s been clicked from an ad due to the url. This must be referring to sites that aren’t recording that and relying on some Facebook pixel in the checkout or aren’t handling cookies themselves to remember when p…

The sites are recording the sales, but in order to optimize advertising you would want to know which of the advertising channels (google/fb/etc.) is the most efficient or even which campaign (or creative) on a given channel works best. What facebook tracking did is connect a given marketing campaign that a user saw to the purchase they've made. Without allowing FB to track you on a vendor's site you don't get that in…

Ah yes so the e-commerce site knows purchasers come fro FB but FB doesn’t know the purchase was successful so can’t how the ad to more similar people.

Re: Facebook users said no to tracking, and now advertisers are panicking

#38
post #35
post #28

Earlier quoted context omitted.

Sense of entitlement for…privacy? What a world we live in.

That sense of entitlement that you can get stuff for free without having to pay for it in some way. You use facebook for free, it seems to provide you some value, why do you think you are entitled to get this for free?

I am not getting it for free, I am already paying for it with my share of the ad budget included in all the products I buy. And I am not asking for anything to be for free, just allow me to pay for it.

Re: Facebook users said no to tracking, and now advertisers are panicking

#39
post #3

That sense of entitlement makes me sick. Tracking users is necessary, otherwise we would have to spend way too much on ads. Tracking users is necessary, otherwise my small business can not survive. Tracking users is necessary, otherwise we can not understand who our customers are. Tracking users is necessary, otherwise we can not identify new customers. Tracking users is necessary, otherwise we can not evaluate the e…

Now do software users who believe they’re entitled to the labor of other people for free…

Re: Facebook users said no to tracking, and now advertisers are panicking

#40
post #39
post #3

That sense of entitlement makes me sick. Tracking users is necessary, otherwise we would have to spend way too much on ads. Tracking users is necessary, otherwise my small business can not survive. Tracking users is necessary, otherwise we can not understand who our customers are. Tracking users is necessary, otherwise we can not identify new customers. Tracking users is necessary, otherwise we can not evaluate the e…

Now do software users who believe they’re entitled to the labor of other people for free…

It's a free-of-charge business model.
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