> One of Google's proposed standards — Federated Learning of Cohorts, or FLoC for short — would eliminate the ability for advertisers to track specific users' web behavior with cookies. No, Floc will not "eliminate the ability for advertisers to track specific users with cookies", the phase out of third party cookies on Chrome will do that, Google needs something to replace the current tracking method for his ad busi…
What do you call it when a company makes a change to its product in one market where it has large market share that drives its competitors in another market out if business? Or put another way, do you really think Google could get rid of third party cookies tomorrow and not get sued out existence? IANAL, but even I can see that making changes to Chrome that impact advertising is risky even if you ignore Google's own…
I don't think people abusing cookies have a standing as I see it. On what grounds, that their predatory business model is obsolete?
On the contrary, even if many web services are financed by ads, most customers of advertising just care about having the same possibilities to advertise their products. So a more healthy ad world would remain.
"Legal" advertising has eclipsed spam with its toxicity.