$36/ton would raise the price of gasoline about 36 cents. The cost to capture ALL 6.5B tons of US emissions would be about $236B per year, or 1.1% of GDP. I think even getting it down to a $100/ton would change the discussion.
These are real, manageable numbers that should undermine opposition to mitigating climate change and get something resembling a carbon tax based on a feasible number. Policies like "A 39 cent/gallon tax on gasoline" is much more understandable and politically feasible then "you'll have to change everything you do." And then, once in place, we'll see the economic effects of taxing carbon accelerate movement away from carbon emitting solutions, which are already becoming non-competitive in many scenarios.
None of this means we shouldn't do things SOONER, espicially since DACC might never get that cheap, but I like the way this XPrize has the potential to change people's political calculus.
Sources: https://www.eia.gov/environment/emissions/co2_vol_mass.php#:...
https://www.epa.gov/ghgemissions/inventory-us-greenhouse-gas....
https://data.worldbank.org/indicator/NY.GDP.MKTP.CD?location...