Live data from Hacker News

Instagram Has Become SkyMall

clivethompson.medium.com

61–70 of 341 posts

Re: Instagram Has Become SkyMall

#61
post #47

Ok, so I'm going to hijack this slightly... I'm an elderly (mid-40s) non-USian techie, and I've never done Instagram. On Facebook I mostly follow people I've largely lost touch with in real life (particular these past couple of years), and on Twitter it's news sources and journalists, plus a selection of 'celebs' from various niche interests like tech, sci-fi, winter sports and comedy. Am I likely to be missing anyth…

> Am I likely to be missing anything interesting by largely ignoring Instagram?

I'm going to say, no. But then, if you consider mid-40s elderly, I'm positively geriatric.

Re: Instagram Has Become SkyMall

#62

Is there anyone else out there who refuses to buy something if they first learned about it from an ad?

Generally, though they did recently nail me by sending me an ad for a new type of earplug. The algorithm must've figured out I suffer from misophonia.

Re: Instagram Has Become SkyMall

#64
Before I completely dropped social media, I had a f—k the algorithm attitude towards the ads. I made a point of clicking through everything that was completely uninteresting to me. That road led to a non-stop flood of class-action lawyer ads.

Re: Instagram Has Become SkyMall

#65
post #47

Ok, so I'm going to hijack this slightly... I'm an elderly (mid-40s) non-USian techie, and I've never done Instagram. On Facebook I mostly follow people I've largely lost touch with in real life (particular these past couple of years), and on Twitter it's news sources and journalists, plus a selection of 'celebs' from various niche interests like tech, sci-fi, winter sports and comedy. Am I likely to be missing anyth…

[deleted]

Re: Instagram Has Become SkyMall

#66
post #40

Earlier quoted context omitted.

> still assert that they were aware of the ad and not allowing it to influence their decisions. The claim you're responding to is not that they won't allow it to influence their decisions, but that they will actively refuse to even consider a product if they learned about it through an ad. Most of the ads I encounter are through podcasts because I don't watch TV and ad blockers of various kinds apply everywhere else.…

Which principle?

Similar to endisneigh I take as many steps as I possibly can to avoid letting advertising influence me. I block ads wherever possible, and anything that slips through goes on a shit-list of companies that I will avoid buying from unless I have no other choice.

Re: Instagram Has Become SkyMall

#67
post #34

Is there anyone else out there who refuses to buy something if they first learned about it from an ad?

Advertising works at a subconscious level. The more you see a product, the more you subconsciously learn to like and trust the product, especially if you are being exposed to that product in a trusted context (popular celebrity posing with it, etc). I wish I had saved the link, but I read a study that showed people consistently underestimated how likely they were to buy a product after seeing an ad. They would buy it…

Opposite for me, I go out of my way to avoid brands that drown me in ads. I don’t mind the occasional ad, that’s just nature of doing business. It’s the ads that are nonstop in your face or the forced viral campaigns.

Re: Instagram Has Become SkyMall

#68
post #47

Ok, so I'm going to hijack this slightly... I'm an elderly (mid-40s) non-USian techie, and I've never done Instagram. On Facebook I mostly follow people I've largely lost touch with in real life (particular these past couple of years), and on Twitter it's news sources and journalists, plus a selection of 'celebs' from various niche interests like tech, sci-fi, winter sports and comedy. Am I likely to be missing anyth…

Some of your younger friends / relatives / colleagues think Facebook is for their parents’ generation and put the stuff they want their contemporaries to see on Instagram. But not too young, there’s a generation behind them that thinks Instagram is for old people.

In terms of pure functionality there’s absolutely nothing special about Instagram. At this point the two products are reskins of the same functionality.

Re: Instagram Has Become SkyMall

#69
post #60

Is there anyone else out there who refuses to buy something if they first learned about it from an ad?

I buy things from ads if the things solve problems I have. Sometimes I don't know about the solutions and the advertising works because FB/Insta know what I like. They work well and I'm grateful I get relevant ads.

I bought some sensors that Instagram advertised to improve ski technique and they’ve worked wonders

Re: Instagram Has Become SkyMall

#70
post #34

Is there anyone else out there who refuses to buy something if they first learned about it from an ad?

Advertising works at a subconscious level. The more you see a product, the more you subconsciously learn to like and trust the product, especially if you are being exposed to that product in a trusted context (popular celebrity posing with it, etc). I wish I had saved the link, but I read a study that showed people consistently underestimated how likely they were to buy a product after seeing an ad. They would buy it…

Coke stopped buying advertising once. Cause everyone already knows about them, so why pay for ads? Their sales dropped dramatically. Now they pay for lots of ads.
Post reply on HN