Before streaming, a movie studio actually had to convince an audience to leave their houses and buy a ticket to make money from a movie. This meant the studio had to pour a lot of money into marketing for each movie. The cost to market a movie could be up $30M to $50M range for a blockbuster movie. For a mid-budget drama like Meet Joe Black or A River Runs Through It, you could be looking at a marketing budget that m…
It's funny, I keep seeing this era the same way. There used to be such a different structure behind things. Everything was more expensive but we went to grab them because they were so superb. Also it imposed some kind of order.. those who managed to fabricate large things in front of the random nature of workgroups, social trends and audience desires got to grab the hero / fame status (for better or worse).
Today, available means flattens the whole landscape, you can indeed do everything at a fraction of the cost but so the goal vanished because there's nothing of greatness now ? (and many groups are in the "availability is key for .. whatever" .. I find the idea too naive)
This weird tension, or contrast, is interesting.