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A call to minimize distraction and respect users’ attention (2013)

minimizedistraction.com

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Re: A call to minimize distraction and respect users’ attention (2013)

#111
post #37
post #30

Being made to nibble little bites of text one at a time is a distraction. Images depicting clumsy or irrelevant metaphors of easily understood things are a distraction.

It seems like this is a leaked internal presentation from Google, not meant for public consumption. That's what I take away from "Google Confidential and Proprietary" in the bottom right. Some more context over what this is and who wrote it would be immensely valuable. Edit- https://news.ycombinator.com/item?id=27764579

Some additional context previously on HN:

https://news.ycombinator.com/item?id=27671055

https://news.ycombinator.com/item?id=27585602

https://news.ycombinator.com/item?id=27535584

Re: A call to minimize distraction and respect users’ attention (2013)

#113
post #2

For other readers: this seems to be an internal google presentation made public to tell engineers to respect users' attention. I guess as a user of the website it didn't respect my attention enough to make me want to click through the whole thing. I dropped out after twenty or so clicks, having read less and less stuff after a few slides.

The enforced ~500ms loading time between slides is a killer. Why not preload and display them immediately?

I resorted to holding the up-arrow key to trigger loading of a bunch of slides, then holding down-arrow to get back to where I was, and finally getting a smooth transition experience.

Re: A call to minimize distraction and respect users’ attention (2013)

#114
post #90

All I've heard for the past 12+ years is "engagement". The singular focus on that one word to the exclusion of everything else is astounding to me. As if it is some magic incantation on the part of BizDev (or whatever they're called these days) that instantly transmogrifies users into profits. At one company I worked at, we had a digital product that was part of a suite of services our company provided. It was useful…

Marketing contributes to decisions about what features to build next, and they use engagement to vindicate their recommendations. They also use engagement to brag about the success of your products and new features within your products when trying to drum up interest in your company's offerings.

Re: A call to minimize distraction and respect users’ attention (2013)

#115
post #90

All I've heard for the past 12+ years is "engagement". The singular focus on that one word to the exclusion of everything else is astounding to me. As if it is some magic incantation on the part of BizDev (or whatever they're called these days) that instantly transmogrifies users into profits. At one company I worked at, we had a digital product that was part of a suite of services our company provided. It was useful…

> Finally I said, "Look. We shouldn't be trying to make our customers spend more time in this product any more than LG does trying to get us to spend more time in our refrigerators." It fell on deaf ears.

Considering how hard it is to find decent, non-smart appliances these days, it seems to have fell on deaf ears at LG as well.

Re: A call to minimize distraction and respect users’ attention (2013)

#116

This presentation is from 2013. It's a historical artifact that helped kick off the movement to fight distraction in its early days, not the state of the art thinking of the current day. Obviously, a lot of the concerns it expresses are still very relevant.

What is the state of thinking currently? What's changed? The presentation was created eight years ago and leaked three years ago, but it has never appeared on HN before. What progress has been made?

Digital Wellbeing on Android was one major example of something that seemed to have come from this. I believe iOS also built something similar.

Re: A call to minimize distraction and respect users’ attention (2013)

#117

Make junk mail and spam e-mail illegal to start with. Then start doing something about regulating advertising. In an ideal world intrusive advertising would be banned and we'd have to go looking for ads to find them instead of them constantly demanding that we pay attention to them. But that'd entirely blow up Google's whole business model.

Junk e-mail is not an issue at all (at least in GMail, not sure about other providers): they go by default into "Promotions" folder (not visible by default), and it's not hard to go to that folder once a day to click "report spam" on those which are not important, and that's enough for train Google classifier to send them to spam next time.

Unfortunately then you and everyone you email are sucked into google's ecosystem. I've never had great success when self-hosting email to filter out the junk mail anywhere nearly as successful as google can.

Re: A call to minimize distraction and respect users’ attention (2013)

#118
I received a notification from Uber on the weekend. It said something to the effect of "it's a nice day today, why don't you take a ride?" I've never told my phone to fuck off faster.

How many people out there were in the middle of an important task, only to have their phone ask them if they wanted to take a car somewhere for no reason? The collective man-hours of distraction being generated must be staggering; years of work and progress lost every day so that Uber can presumably see a small uptick in engagement.

Re: A call to minimize distraction and respect users’ attention (2013)

#119

Earlier quoted context omitted.

Why shouldn't that be part of the discussion? The actions of a few people with a certain common worldview having an impact on billions of peoples and the effects of that worldview ought to be examined, what's the objection to that? > the problems still exist because the incentives are there Yes, and who determines the incentives and provides the rewards?

It’s worthwhile to note the impact that few people have, but I don’t see how calling out demographics has any impact on YouTube video recommendations as a design pattern. Are we to believe a team of elderly Pacific Islander females wouldn’t make such choices, when the high level business goal is to retain people’s attention for as long as possible? The incentives and rewards are provided by the market in the form of…

> Are we to believe a team of elderly Pacific Islander females wouldn’t make such choices, when the high level business goal is to retain people’s attention for as long as possible?

The business goals were defined by the people in question. Your hypothetical group of Polynesian women might not even entertain that goal. The people who started Twitter, Facebook, Google, and Amazon all had a common worldview which informed the goals they set. The attention economy model is just an expression of that.

> The incentives and rewards are provided by the market in the form of capital returns on clicks and viewership… globally across all demographics.

That particular formulation is part of the neoliberal economic consensus. It has nothing to do with how a group of people with no particular fealty to that world view would act.

Re: A call to minimize distraction and respect users’ attention (2013)

#120
A great thing I did couple months ago was to turn off iOS notifications for email and gmail. I don't quite recollect how email went from an asynchronous mode of communication to a near real-time mode of communication where people often respond within minutes of getting email.

Changing my notification settings have reduced a large number of interruptions and I still end up opening the email app a number of times during the day and responding in a timely way. Highly recommend.

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