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Do we have a good proposed legal definition of surveillance-based advertising?
The report defines it as >In this context, we use the term ‘surveillance-based advertising’ as a blanket >term for digital advertising that is targeted at individuals or consumer >segments, usually through tracking and profiling based on personal data. This is ridiculous. If I am trying to advertise an Elixer IDE, then I don't want my advertisements shown to any random person on the internet. The majority of users on…
The definition in the report is poor. Yes, you always need to advertise to a segment. No, you don't have to spy on users to do it.
How? Make a website about something and select advertisements that are relevant to the sort of people who are probably interested in the topic of the website. ReadTheDocs has already spun off an ad business that advertises tech stuff to readers of ReadTheDocs because it's reasonable to assume that is the audience that is perusing ReadTheDocs pages.
Do we have a good proposed legal definition of surveillance-based advertising?
The report defines it as >In this context, we use the term ‘surveillance-based advertising’ as a blanket >term for digital advertising that is targeted at individuals or consumer >segments, usually through tracking and profiling based on personal data. This is ridiculous. If I am trying to advertise an Elixer IDE, then I don't want my advertisements shown to any random person on the internet. The majority of users on…
Earlier quoted context omitted.
Good question. IANAL but how about this? Any ad which uses data about an individual, without full transparency about the data being used, to target them as an individual OR where such data is collected and stored and associated with an explicit or implicit identity.
“Data about an individual” is too vague, as is “to target them.” Would this ban search-based advertising? What about using an IP address to guess at a language? I think this can be done. I just don’t have the domain expertise to do it, and haven’t seen a proposed definition that made sense. The only intuition I have is around ephemeral versus permanent profiling.
For search based advertising we use the search query and location (taken from the country the user chooses in settings - and that can be "None" in which case we just use the search query). The language of the search query could be used rather than IP. Key for us is to never store IP and never pass on any part of it.
Earlier quoted context omitted.
The report defines it as >In this context, we use the term ‘surveillance-based advertising’ as a blanket >term for digital advertising that is targeted at individuals or consumer >segments, usually through tracking and profiling based on personal data. This is ridiculous. If I am trying to advertise an Elixer IDE, then I don't want my advertisements shown to any random person on the internet. The majority of users on…
Then just post about your IDE on Elixir forums. I'm not interested in seeing any ads on the Internet, and I certainly don't want ad companies that are following me on random websites to know that I'm a programmer who is interested in Elixir or any other data about me.
Not all users of Elixir hang out on Elixir forums. There are plenty that spend the majority of their time on the internet elsewhere.
>and I certainly don't want ad companies that are following me on random websites to know that I'm a programmer who is interested in Elixir or any other data about me.
Why not? Systems can become more efficient if they know you better.
Earlier quoted context omitted.
“Data about an individual” is too vague, as is “to target them.” Would this ban search-based advertising? What about using an IP address to guess at a language? I think this can be done. I just don’t have the domain expertise to do it, and haven’t seen a proposed definition that made sense. The only intuition I have is around ephemeral versus permanent profiling.
Agreed and agreed. For search based advertising we use the search query and location (taken from the country the user chooses in settings - and that can be "None" in which case we just use the search query). The language of the search query could be used rather than IP. Key for us is to never store IP and never pass on any part of it.
I think this might hold the key. The law likely doesn’t need to try to regulate advertising per se, but instead the types of data advertisers are allowed to retain (or access).
Maybe a first step is creating a definition of an advertiser, requiring registration (not licensing) and the annual filing of the inputs their algorithm uses? All inputs, even the most banal? This assumes defining advertiser and algorithm and inputs is easier than what we’re trying to ban.
Earlier quoted context omitted.
The report defines it as >In this context, we use the term ‘surveillance-based advertising’ as a blanket >term for digital advertising that is targeted at individuals or consumer >segments, usually through tracking and profiling based on personal data. This is ridiculous. If I am trying to advertise an Elixer IDE, then I don't want my advertisements shown to any random person on the internet. The majority of users on…
> If I am trying to advertise an Elixer IDE, then I don't want my advertisements shown to any random person on the internet. The definition in the report is poor. Yes, you always need to advertise to a segment. No, you don't have to spy on users to do it. How? Make a website about something and select advertisements that are relevant to the sort of people who are probably interested in the topic of the website. ReadT…
Assuming you are running an ad network you kind of have to in order to prevent ad fraud. Also by reducing that data you know about someone's interests is the knowledge that they have visited a site at least you will not be able to pick as good of an ad compared to if you had more data.
Earlier quoted context omitted.
Then just post about your IDE on Elixir forums. I'm not interested in seeing any ads on the Internet, and I certainly don't want ad companies that are following me on random websites to know that I'm a programmer who is interested in Elixir or any other data about me.
>Then just post about your IDE on Elixir forums. Not all users of Elixir hang out on Elixir forums. There are plenty that spend the majority of their time on the internet elsewhere. >and I certainly don't want ad companies that are following me on random websites to know that I'm a programmer who is interested in Elixir or any other data about me. Why not? Systems can become more efficient if they know you better.
Because it's a privacy risk. Such information can be used to identify me and used against me.
Earlier quoted context omitted.
Then just post about your IDE on Elixir forums. I'm not interested in seeing any ads on the Internet, and I certainly don't want ad companies that are following me on random websites to know that I'm a programmer who is interested in Elixir or any other data about me.
>Then just post about your IDE on Elixir forums. Not all users of Elixir hang out on Elixir forums. There are plenty that spend the majority of their time on the internet elsewhere. >and I certainly don't want ad companies that are following me on random websites to know that I'm a programmer who is interested in Elixir or any other data about me. Why not? Systems can become more efficient if they know you better.
Not op but I've not clicked a single ad intentionally since Ads exist on the internet. I don't consider them a trusted source for recommendation and why should I? Why should anybody? Ads violate my attention and that's what they're made for. They do not help you find the best product. They want you to find THEIR product. Everybody knows that.
The privacy issues are the dangerous topping here.
There's something beautiful about Google lead FOSS software being the source of privacy software. But hey that's why we support FOSS. A bad dictator means it's time to fork. If Chrome was proprietary, we'd be locked in a Walled Prison.
Chrome is proprietary, it's Chromium that isn't