After watching his videos on this, it's pretty obvious to me that he created the coin as a joke/satire to show the absurdity. Yet most comments are talking seriously about this and comparing it to actual pump'n'dump scams. What's the deal?
Most importantly he seems to be very good at YouTube marketing. Apparently many have watched his videos, even in this crowd, which means he knows how to attract views.
My intuition is that this is a stunt, but there is a non zero chance that he is in over his head.