The programming language itself has very little to do with the revenue something generates.
Revenue isn't generated by technical details, those are just the implementation of a product that itself is just an implementation of the goals of the business.
The reason people are and aren't programming in PHP is just plain and simple: taste. Maybe ff 10 developers in a team want to use PHP they can just do that, as long as at the end of the line the product delivers. If 3/10 want to use PHP, and 7/10 want to use C# then no, it will not likely run on PHP. And if as a developer you prefer certain features or tools over others, you are likely to select the technologies that suit that.
None of the technical details had anything to do with the value that was created.
If your requirements say that 100 people per minute need to be able to find, basket and purchase product on a website, and those requirements are met, does it really matter if the codebase is a combination of AppleScript and an ActiveX control? (I know, that technically doesn't exist, not the point)
Now, if those requirements also include scaling needs, long-term support needs, knowledge sharing, consultancy options, then you might not select those technologies.