Earlier quoted context omitted.
>Dude, if you look at Equifaxes and Solarwinds EBITDA/earnings statements following their respective breaches, you will clearly see that there has been no major impact to their bottom line. I'm looking at Equifax's 2018 statements right now. With Operating Revenue of $3.4 billion and profits of $850 million, they had $400 million of expenses related to the breach. "No major impact" my ass.
If you compare year over year, many of the things they attribute to the breach are actually just IT/overhead costs they were able to shift to a loss. If you look at their EBITDA, everything is essentially static. In the grand scheme of things, it really isn't a huge impact to them. Lets say you are a CEO: If you underspend on technology/security by ~50-100m/year, for 5 or 10 years... then have a bad breach, which cos…
No, it's not. Read the 10-K. It includes pages upon pages of the breach-related expenditures, including hundreds of millions of dollars spent on extra stuff like credit monitoring, legal fees, and professional services costs. That's not "just IT/overhead costs".
Just because a company was planning to spend $400 million anyway doesn't mean that having to spend that $400 million on breach-related expenses is no impact. The budget doesn't just come out of thin air, it gets allocated from other places. Spending $400 million on breach-related expenses means not spending that $400 million on something else like product development, research, marketing, or other company initiatives. The impact is enormous.
>In the grand scheme of things, it really isn't a huge impact to them.
You have no clue how businesses work if you seriously think that an additional, unexpected $400 million in expenses (almost 50% of their yearly net profits) "isn't a huge impact to them". That's really all that has to be said here.