> which means nothing
??
In 1997, IBM Deep Blue beat chess Grandmaster Gary Kasparov and made international news. IBM sponsored the Olympic Games for 40 years, they sponsored the 1995 Wimbledon tennis tournament, the ATP Tour, the US Open, French Open, Australian Open tennis tournaments, the Masters golf tournament, baseball games, auto racing, college football. Dave Bowman wore an IBM logo on his spacesuit in 2001 A Space Odyssey while people argued that "HAL 9000" was based on "IBM" with the letters shifted.
"At the 1996 Centennial Olympic Games in Atlanta, Georgia, IBM demonstrates the largest integrated information technology system ever seen by a mass audience."
"The National Hockey League, in partnership with IBM, form an alliance - NHL Interactive Cyber Enterprises - that will use new and emerging technology to promote the growth of hockey worldwide. The Professional Golf Association of America teams with IBM to present a state-of-the-art cybercast of the 78th PGA Championship which takes place in August in Louisville, Kentucky"
"IBM is the largest corporate contributor in 1996. Over the last decade, IBM has contributed more than $1.3 billion to nonprofit organizations, schools and universities - close to four million hours of volunteer time in the United States alone,"
"[1997] The U.S. Environmental Protection Agency recognizes IBM for outstanding contributions in protecting the Earth's ozone layer."
"[1998] U.S. Vice President Al Gore announces Blue Pacific - the world's fastest computer - which is jointly developed by the U.S. Energy Department's Lawrence Livermore National Laboratory and IBM"
"[1998] The Guiness Book of Records officially recognizes IBM for setting two world records in Internet traffic on the 1998 Nagano Olympic Winter Games Web site: "The Most Popular Internet Event Ever Recorded""
I can imagine that there were people who had never heard of them, but they were an enormous company with fingers in hundreds of pies, in the news often, in all sorts of ways - business, finances, sports, environmental, education, charity, employment, investment in factories - in newspapers, magazines, talking head pieces, they were as household name as any massive company, nothing like the "do you know the manufacturer of the Playstation graphics chip???" that you're presenting them as.
[1] https://www.ibm.com/ibm/history/history/year_1999.html