Some people want to receive marketing emails. The exact same emails are spam to the rest of us. If you default opt-in users and don't make blanket unsubscription from all marketing emails easy (and make the clear distinction [both internally and externally] between emails regarding the existing functionality of products/services that we've already paid for and emails to ask for more revenue from us, which includes copy supported by advertisers), then you're a spammer, simple as that.
Spammers aren't necessarily evil, but definitely annoying, and annoying customers is a good way to lose them. It's easy to drink the coolaid and eat the dogfood when you're paid to like it or have a passion for creating it but potential customers have roughly the opposite incentive and it pays to remember that.
I receive a lot of unread, unwanted email from companies I pay money to every month. It's ridiculous.