Live data from Hacker News

Google no longer requires AMP, but the replacement might be worse

theregister.com

51–60 of 238 posts

Re: Google no longer requires AMP, but the replacement might be worse

#51
post #28

Earlier quoted context omitted.

This is the future the EU chose when they started imposing EU law on foreign internet companies.

Foreign internet companies aren’t obligated to operate in the EU. If they don’t like the rules they can choose not to participate.

[deleted]

Re: Google no longer requires AMP, but the replacement might be worse

#52
post #30

Earlier quoted context omitted.

I hope not. Regional based internet could become the next major factor when it comes to inequality. For example, don't hire people from Region A because they can't access the best resources located in Region B.

Hm? I think Parent is just hoping Google is required by law not to rank results this way. It would not bar access to anything.

I guess the difference comes, when law requirement happens on EU only, not globally. So the question is, which is worse; not regulate at all or regulated only in one area. It bars access from some point of view, it might not exist if you don't see it from search results.

Re: Google no longer requires AMP, but the replacement might be worse

#53
post #28

Earlier quoted context omitted.

This is the future the EU chose when they started imposing EU law on foreign internet companies.

If you serve something in another country, you abide by their rules. Be it a physical product or a virtual one, which includes a website or webservice.

This is not, strictly speaking, an obvious forgone conclusion.

Imagine that I call you over the phone, old school style, with voice. Would you or would you not want the governments on either end of the phone line to eavesdrop on our conversation so they can make sure it meets their local laws? What if we communicated by SMS? Email? Posting on a message board?

Some people will have an "obviously yes, I want the government to be in charge, are you dumb?" reaction. Others will say "of course I want privacy, are you dumb?"

Early Internet chose privacy. Modern internet is increasingly choosing regulation. But this is far from the obvious truth you are claiming it is, if only because the prevailing opinion changed in recent memory.

Re: Google no longer requires AMP, but the replacement might be worse

#54
post #48
post #41

Earlier quoted context omitted.

To me, nobody would willingly give up the most important part of their page's real estate (the top X pixels) and the branding value of what it says in the url bar...unless there was a tradeoff that made it worth it. As far as I can tell, carousel placement was that tradeoff. Until recently, you weren't allowed in unless you were on AMP. Also, I'm not sure this is well known, but if you navigate to a web page from the…

There's nothing about AMP that requires anyone to give up any part of their page. The presentation you are talking about is a feature of only certain AMP hosting services. A lot of organizations host their own AMP sites, like Conde Nast magazines. Example: https://arstechnica.com/gadgets/2021/06/qualcomms-new-snapdr...

Yes, I'm speaking exclusively of Google's AMP cache, which I assume dwarfs any other in numbers of notable users.

Edit: As for Conde Nast, I found this article: https://technology.condenast.com/story/the-why-and-how-of-go... The diagram[1] suggests the Google AMP cache is (or was) in front of users, and they also say this:

"AMP helps us satisfy these needs. AMP increases the visibility and discoverability of our content by allowing it to be included in Google’s Top News Carousel, as well as improving the experience of regular Google search results"

That sounds a lot like what I said.

[1] https://media.condenast.io/photos/59a57e16cf742825d0b02891/m...

Re: Google no longer requires AMP, but the replacement might be worse

#55
post #37
post #17

Earlier quoted context omitted.

I hope the EU competition authority gets Google to change this. At least inside the EU.

Does that mean more pop ups to accept?

lol. google is sweeping the entire internet not catering to chrome users under the rug and you're concerned with popups on the top 10 bigger sites

Re: Google no longer requires AMP, but the replacement might be worse

#56

AMP was great for those with very low speed internet. The philosophy and implementation of AMP can be questioned (URL masking, content stored away from the origin) but it did show that users really wanted to click on pages that loaded fast. Core Web Vitals, as a publisher myself, are a nightmare. But at least we know what goes wrong as it's clearly laid right in front of the developer's eyes. So we go and fix thing a…

>it did show that users really wanted to click on pages that loaded fast.

How? No user has ever chosen to open a link as AMP.

Re: Google no longer requires AMP, but the replacement might be worse

#57

AMP was great for those with very low speed internet. The philosophy and implementation of AMP can be questioned (URL masking, content stored away from the origin) but it did show that users really wanted to click on pages that loaded fast. Core Web Vitals, as a publisher myself, are a nightmare. But at least we know what goes wrong as it's clearly laid right in front of the developer's eyes. So we go and fix thing a…

adblockers like uBlocker Origin was even better for low speed internet than amp.

Re: Google no longer requires AMP, but the replacement might be worse

#58
post #41

Earlier quoted context omitted.

My opinion is regularly "unpopular" here on HN, but I happen to love AMP. Sometimes constraints can be a blessing. Don't want to over engineer? Use AMP. Of course you can over engineer anything, but why would you when [almost] everything you need is easy to grab a la carte.

To me, nobody would willingly give up the most important part of their page's real estate (the top X pixels) and the branding value of what it says in the url bar...unless there was a tradeoff that made it worth it. As far as I can tell, carousel placement was that tradeoff. Until recently, you weren't allowed in unless you were on AMP. Also, I'm not sure this is well known, but if you navigate to a web page from the…

As a web developer, I really value the extra speed that having my page served from an AMP cache + predictive prefetching gives me. And now that signed exchanges have shipped, giving up the top X pixels and the URL bar are no longer required trade-offs to get that value.

Re: Google no longer requires AMP, but the replacement might be worse

#59
post #56

AMP was great for those with very low speed internet. The philosophy and implementation of AMP can be questioned (URL masking, content stored away from the origin) but it did show that users really wanted to click on pages that loaded fast. Core Web Vitals, as a publisher myself, are a nightmare. But at least we know what goes wrong as it's clearly laid right in front of the developer's eyes. So we go and fix thing a…

>it did show that users really wanted to click on pages that loaded fast. How? No user has ever chosen to open a link as AMP.

Well, my click-through rates on mobile for many of the same pages without AMP have dropped for the same position. Yes, after fixing CWV I removed AMP as keeping two layouts optimised was draining as a small publisher.

Re: Google no longer requires AMP, but the replacement might be worse

#60
post #36
post #34

Earlier quoted context omitted.

How do you propose they source that data from other browsers? Do you e.g. think Apple and Mozilla would provide them with a suitable feed, at a high enough granularity to be useful? And if they did, what do you think the public reaction would be to such data sharing?

That's phrasing the problem in a format where the only solution is Google. Re-phrasing it as "What else can a search engine do to stop being gamed?" opens up a lot more options. The real problem here is not 'gamed search engines' but too much centralisation, with Google owning the search engine, the browser, and the ad platform. This solution makes that problem worse, not better.

Sorry, no. You're moving the goalposts. The criticism from eli was not e.g. that using page speed as a ranking criteria is intrinsically bad. It was that the data was sourced only from Chrome (including the italics).

It's like I've fallen into a crazy parallel dimension. For more than *five years* HN commenters have been ranting about how AMP is not needed, and all that's needed is using page speed as the signal. And now when that happens, it's suddenly an outrage.

Post reply on HN