I think social media needs to be redefined. What the average person thinks social media is is very different than what it actually is. I think a lot of people think big social media platforms are actually communication platforms, they're not. They're designed intentionally to be difficult to communicate on. That the not the purpose of them, it's in the name 'social media' they are the media, you are the social. They…
I think the very name "social media" is catching people off guard. It implies something social, which for most people is good and aspirational.