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Reddit’s disrespectful design

ognjen.io

271–280 of 516 posts

Re: Reddit’s disrespectful design

#271

Does anyone else want to rant about Reddit’s AMP pages that show up on Google? Oh I could go on about it… The managers at Reddit, in their infinite wisdom, decided that the preferred experience of a Google user searching for content on reddit should redirected to their wonky app. And if they don’t have the app, they should be punished with modals upon modals. “Reddit looks better in the app!” Oh, you disagree? Well p…

The Reddit mobile web experience is so obviously bad that I can only assume it's intentional. There must be some huge incentive for Reddit to push users toward the mobile app. Most likely, the app allows for higher or more accurate monthly active user counts and enables more targeted advertising, both of which are critical to increasing advertising revenues. Reddit is in a difficult spot because they're mostly an ad-…

    There must be some huge incentive for Reddit to push users toward the mobile app.
- Data-mining: a mobile phone is a major repository of personal information that every advertising platform wants access to.

- Ad-Targeting: a mobile app has a lot of data points to create a unique "finger print" for each user.

- Conserving resources: a well designed mobile app can really save a lot of bandwidth and server resources for an online platform like Reddit.

Re: Reddit’s disrespectful design

#273

Earlier quoted context omitted.

> These practices are done because it works. Which practices, though? A number of the practices you note (e.g. streamlined signup flow) are not user hostile at all, and others are a mixed bag. (E.g. one could argue that AMP + a properly featured mobile site and 'official' app were necessary steps with a subpar implementation). But when looking specifically at the dark patterns that power users are most likely to comp…

> But when looking specifically at the dark patterns that power users are most likely to complain about, it's unclear that they would help DAU/MAU much, if at all. Casual users might not complain overtly all that much, but they're almost certainly discouraged by many such practices. Power users of sites like Reddit are already hooked. They’re already logged in, already have an app installed, and they don’t see all of…

True

Except it's the power users are the ones that "make Reddit". They share the links and add comments

I think even the lurker/commenter ratio is something like 10x (can't remember where I saw this so I can be wrong)

But sure, the number of users go up. Until it doesn't.

Re: Reddit’s disrespectful design

#274
post #262
post #225

Earlier quoted context omitted.

As a product manager, here is what I would do if I was in Steve’s shoes. Instead of employing dark patterns that take advantage of casual user’s trust, I would actually listen to users and evolve the site in the direction users are asking for. Reddit just killed their Santa Program, this year will be it’s last. The Secret Santa program was amazingly popular but perhaps complicated to manage so instead of improving it…

What? More peer to peer activity and make it a marketplace? Then you add in crypto for good measure… They added chat, and everyone hated it. People aren’t on there to build up yet another social network. What would this marketplace even sell? Is it like a less localized Craigslist?

Peer to peer exchange of goods and services backed by reputations established in Subreddits sounds like it has potential worth exploring to me. A similar model has worked out very well for Facebook.

Also, please note Reddit is already another social network so that train has left the station.

As for crypto, well I am a big fan of crypto currencies and I see a compelling use case here. Perhaps you disagree? Fine, ignore the crypto suggestion and comment on my others.

Their Secret Santa program is a great example of a successful peer to peer marketplace already. Reddit Gold’s success is a good indicator of the potential for virtual currencies, stable coins, traditional payment systems, or yes even crypto.

Their desperation to monetize through Ads alone is a dangerous strategy. It leaves the site vulnerable because it separates the needs of the Advertiser (Reddit’s real customer) from the community (Reddit’s users) when ever a company decouples users from customers it makes it easy to compromise the user in favor of the business model and customer.

In the short run the metrics go up. In the long run you end up with another Digg.

Re: Reddit’s disrespectful design

#275

Earlier quoted context omitted.

Reddit is a potential B Corp or non profit masquerading as a VC backed tech startup with exit or ad revenue potential. Bag holders get tired eventually.

Reddit is building the best content moderation tools for humans - by blundering in every possible direction, often in direct opposition to potential progress. Mod tools and the data on what works is the untapped resource. Every other major data or tool set for moderation is behind an NDA.

Yeah and you can't appeal if some crazy mod got offended and permanently banned your on every sub he's mod because he didn't like your comment about China or you mentioned that BLM riots killed people, left burned and looted shops or that George Floyd got killed by drugs and was holding a gun on pregnant woman's stomach.

Re: Reddit’s disrespectful design

#276
post #207

I was the EM for Reddit's Growth team around this time. I am responsible for / contributed to a few features like the current signup flow, AMP pages, push notifications, email digests, app download interstitials, etc. There was a new product lead who joined with many good ideas, but some of them were dark patterns that I heavily protested. After a few months of this, it was obvious that I was going to be reigned in o…

> They changed it so I would report to the product lead, which is odd for an EM to report into a product chain and the only instance within the company ever.

This screams of power play. Good on you for moving your neck before the axe came down.

The fact your engineering higher-ups didn’t push back or failed to push back is really scary.

Re: Reddit’s disrespectful design

#277
post #240

Earlier quoted context omitted.

> These practices are done because it works. Which practices, though? A number of the practices you note (e.g. streamlined signup flow) are not user hostile at all, and others are a mixed bag. (E.g. one could argue that AMP + a properly featured mobile site and 'official' app were necessary steps with a subpar implementation). But when looking specifically at the dark patterns that power users are most likely to comp…

Features are only launched after running a successful experiment. We try to appeal to power users when possible. For example with the current signup flow has optional emails, though intentionally non-obvious. This means new users sign up with an email which means we can reduce churn through digests and also reset passwords / prevent account takeovers, a large burden for Reddit's anti spam teams.

[deleted]

Re: Reddit’s disrespectful design

#278

Earlier quoted context omitted.

Reddit is a potential B Corp or non profit masquerading as a VC backed tech startup with exit or ad revenue potential. Bag holders get tired eventually.

This was my take at one point, but a lot of actions made it clear that's no longer the case, and it's now more of a social media site/app that also has porn.

Maybe more like porn ads, its like all attention seeking to direct people to only fans.

Re: Reddit’s disrespectful design

#279
post #240

Earlier quoted context omitted.

> These practices are done because it works. Which practices, though? A number of the practices you note (e.g. streamlined signup flow) are not user hostile at all, and others are a mixed bag. (E.g. one could argue that AMP + a properly featured mobile site and 'official' app were necessary steps with a subpar implementation). But when looking specifically at the dark patterns that power users are most likely to comp…

Features are only launched after running a successful experiment. We try to appeal to power users when possible. For example with the current signup flow has optional emails, though intentionally non-obvious. This means new users sign up with an email which means we can reduce churn through digests and also reset passwords / prevent account takeovers, a large burden for Reddit's anti spam teams.

Non obvious? It’s deliberately hidden. Its utterly dishonest. Thanks for mentioning it I’m just annoyed by user interfaces copying human choice and manipulating people. It goes way beyond “disrespectful” and should be illegal

Re: Reddit’s disrespectful design

#280

Reddit is an absolutely grotesque website, both for these UI issues and the toxic hate it engenders on all the subreddits. It’s magnitudes worse than any other social network. I have a genuine question: do people openly say they work for this company or is it workplace where people have to hide that they are part of it?

I openly say I work for Reddit. I even actively try to convince people to work here as well!
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