Does anyone else want to rant about Reddit’s AMP pages that show up on Google? Oh I could go on about it… The managers at Reddit, in their infinite wisdom, decided that the preferred experience of a Google user searching for content on reddit should redirected to their wonky app. And if they don’t have the app, they should be punished with modals upon modals. “Reddit looks better in the app!” Oh, you disagree? Well p…
The Reddit mobile web experience is so obviously bad that I can only assume it's intentional. There must be some huge incentive for Reddit to push users toward the mobile app. Most likely, the app allows for higher or more accurate monthly active user counts and enables more targeted advertising, both of which are critical to increasing advertising revenues. Reddit is in a difficult spot because they're mostly an ad-…
There must be some huge incentive for Reddit to push users toward the mobile app.
- Data-mining: a mobile phone is a major repository of personal information that every advertising platform wants access to.- Ad-Targeting: a mobile app has a lot of data points to create a unique "finger print" for each user.
- Conserving resources: a well designed mobile app can really save a lot of bandwidth and server resources for an online platform like Reddit.