Seriously though, how does someone even come up with something this dumb? How does one go about thinking of and actually implementing this? How did the development process go through without someone interjecting "why the fuck are we spending $1000s on 6ft LEDs when we can just use glass?"
Sorry, we replaced that old technology, “see-through glass”
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Re: Sorry, we replaced that old technology, “see-through glass”
#12Does it say where this is? I didn’t see it, but might have missed it.
Re: Sorry, we replaced that old technology, “see-through glass”
#13Everyone here who’s worked for some moderately large corporation knows exactly why this was done: it’s a flashy pet project for some “labs” team in an otherwise boring retailer and maybe they’ll recoup some of the cost in ads, minus whatever they lose for it being an awful idea. Some charismatic product manager sold it to execs as “being the future of connected retail” or some other BS. In a few months they’ll be removed because it’s a stupid idea.
When the company that made these was analyzing their market, I have no doubt they were targeting this exact scenario knowing that even the stupidest products have a place to make a boring brick and mortar retailer think they’re doing technology.
Re: Sorry, we replaced that old technology, “see-through glass”
#14Seriously though, how does someone even come up with something this dumb? How does one go about thinking of and actually implementing this? How did the development process go through without someone interjecting "why the fuck are we spending $1000s on 6ft LEDs when we can just use glass?"
Perhaps it's for quickly updating the price tags for items inside refrigerators? E-Ink tags are ubiquitous but often handle low temperatures poorly.
Re: Sorry, we replaced that old technology, “see-through glass”
#15I thought the idea was that these would allow more insulation in the doors than glass, and that the energy use from the screen was less than the energy saved from cooling losses (but what is the payback from the manufacturing, shipping, install, recycling, repair etc?). I'm skeptical, but it is conceivably possible that it works out if the screens are very efficient, using off the shelf parts. Maybe.
Re: Sorry, we replaced that old technology, “see-through glass”
#16How is this any better than looking at the real product on the shelves? I mean, why did the shop want to pay for it?
> How is this any better than looking at the real product on the shelves? I mean, why did the shop want to pay for it?
Probably the fact that you can't see the cheaper alternatives anymore without opening the door.
Re: Sorry, we replaced that old technology, “see-through glass”
#17Seriously though, how does someone even come up with something this dumb? How does one go about thinking of and actually implementing this? How did the development process go through without someone interjecting "why the fuck are we spending $1000s on 6ft LEDs when we can just use glass?"
Some bean counter came up with the idea that they have a captive audience which they can force to watch ads.
I think this is one of the stupidest things I’ve seen. But to be honest, I won’t be surprised if this actually increases revenue since people are going to buy what they buy and it’s not like they will go to another store due to this.
Re: Sorry, we replaced that old technology, “see-through glass”
#18I hope that these things don't periodically switch from showing the actual products & prices to showing a full-screen ad for something. A movie theater near me does that with their screen-based menus. Very annoying to be trying to decide what you want and suddenly have the menu vanish. It's a bit sad to think how wasteful these are. Not just the waste produced by producing the screens and powering them all day, but t…
They are completely for ads.
Re: Sorry, we replaced that old technology, “see-through glass”
#19How is this any better than looking at the real product on the shelves? I mean, why did the shop want to pay for it?
They can display ads, which makes the store money.
Re: Sorry, we replaced that old technology, “see-through glass”
#20Seriously though, how does someone even come up with something this dumb? How does one go about thinking of and actually implementing this? How did the development process go through without someone interjecting "why the fuck are we spending $1000s on 6ft LEDs when we can just use glass?"
Ads.