I'm not quite used to seeing a photo of myself in the top bar across Google sites, but I can certainly see where they're taking this is more than the 'facebook killer!!' the media would make it out to be. Google has a lot more to offer as a company than Facebook - YouTube, Docs, two OSs, a vast ad network, search and news - in addition to their features which overlap with FB, such as Blogger or Picasa. Google+ is unifying all of that into a very impressive product, which is rather unprecedented. I'd be looking at what Apple thinks, too. And Amazon... it's definitely not just about Facebook.
What G+ is really about (pst it's not social)
61–70 of 88 posts
Re: What G+ is really about (pst it's not social)
#62I can think of better ways of displaying that information. Ugh.
Re: What G+ is really about (pst it's not social)
#63Earlier quoted context omitted.
Because in the end if ads are not effective, you won't be getting money from the advertisers anymore. Marketers can't know in advance which marketing channels will work - so they kinda carpet bomb with their campaigns. However once they start getting data, they sure as hell kill of the channels that don't work. Unethical behavior does not scale in business, no matter how much your calculations rationalize it. In the…
As much as I'd like to think you're right, you're probably wrong. The advertising industry is making very real money, which gives people an incentive to keep it going even though it delivers close to nothing. Why do people buy Coca Cola? Is it because of the tremendously expensive advertisements they put out or is it because the stuff is ubiquitous, tastes fairly good and is usually not surrounded by a lot of competi…
The question Coke's ads answer is not just Pepsi Or Coke, it is To Coke Or Not To Coke. You always have the option of drinking water. Water dominates Coke as a beverage for health, it (perhaps) loses on taste and texture. Hence a lot of advertising stressing Coke's positives. How do you know that when you say it tastes fairly good that they haven't gotten to you too?
That's why we skip ads in my house, they are just too hot to handle.
Re: What G+ is really about (pst it's not social)
#64FYI, it's really hard to see the blue ocean / red ocean slides on my mobile device, and enlarging them only makes it blurry (samsung galaxy s). It's funny because I got to the punchline and couldn't read it. I still don't know what it says other than guessing that it's all about the apps.
Thanks for the tip, do you know if anyone else has had problem reading it on a mobile device?
It was ok on my HTC Desire.
Re: What G+ is really about (pst it's not social)
#65G+ is about moving everything into the Google "cloud". In a same way Facebook (and VKontakte, and whatever else) is about moving everything into their "cloud".
Cloud is a buzzword, it doesn't really mean anything here.
G+ is just a Buzz (thus, GMail) + GTalk + Picasa + Latitude + Google Profiles, covered under one convenient interface. You can't peer with it, you have to actually use it itself (i.e., have and maintain an account there). Yes, there are some APIs to control that account (FB has some, too), and you could have a backup copy of your own data, but doesn't really matter.
It's still almost exactly the same as Facebook.
Re: What G+ is really about (pst it's not social)
#66I just like how G+ helps me share internet jokes with my friends, and at the same time, still be within my anti-social comfort zone.
Re: What G+ is really about (pst it's not social)
#67I remember reading somewhere that Google's overarching policy is really a "scorched earth" policy where due to the "fuck you" money afforded them by their search business, they are able to offer services and products from which their competitors (probably anybody in tech) derive their core business from for almost nothing. Effectively this creates a moat around the Google castle with the surrounding land razed, allowing no one else to subsist or grow large enough to ever challenge them.
Sometimes I believe this...sometimes I don't. Any thoughts?
Re: What G+ is really about (pst it's not social)
#68This isn't hard to figure out. Google+, like every other Google product, is about indexing your personal content for their advertising platform. That's what Google's business is about.
Right now, there's a MASSIVE hype campaign being waged on Hacker News (seriously, there are at least five Google stories on the front page every single day), but Facebook has 750 million users, so Google+ is just winning over people who either weren't actively using Facebook anyway or are trendy early adopters. Once the novelty wears off, you're still left with the fact that most of your friends and family are on Facebook and likely haven't even heard of Google+.
I personally believe Google is too engineering-driven and doesn't have enough intuition to make a large social impact. In that sense, the company is very reminiscent of Microsoft. Even the name "Google+" and the use of "+1" is mathematical and non-human.
Re: What G+ is really about (pst it's not social)
#69Earlier quoted context omitted.
Because in the end if ads are not effective, you won't be getting money from the advertisers anymore. Marketers can't know in advance which marketing channels will work - so they kinda carpet bomb with their campaigns. However once they start getting data, they sure as hell kill of the channels that don't work. Unethical behavior does not scale in business, no matter how much your calculations rationalize it. In the…
As much as I'd like to think you're right, you're probably wrong. The advertising industry is making very real money, which gives people an incentive to keep it going even though it delivers close to nothing. Why do people buy Coca Cola? Is it because of the tremendously expensive advertisements they put out or is it because the stuff is ubiquitous, tastes fairly good and is usually not surrounded by a lot of competi…
It sounds like you're not very familiar with the industry.
One of the reasons Google's advertising programs are so successful is that they are measurable. A site can compute return on investment and know that for every $X spent on Google ad clicks they are generating $Y in sales.
Re: What G+ is really about (pst it's not social)
#70Earlier quoted context omitted.
Because in the end if ads are not effective, you won't be getting money from the advertisers anymore. Marketers can't know in advance which marketing channels will work - so they kinda carpet bomb with their campaigns. However once they start getting data, they sure as hell kill of the channels that don't work. Unethical behavior does not scale in business, no matter how much your calculations rationalize it. In the…
As much as I'd like to think you're right, you're probably wrong. The advertising industry is making very real money, which gives people an incentive to keep it going even though it delivers close to nothing. Why do people buy Coca Cola? Is it because of the tremendously expensive advertisements they put out or is it because the stuff is ubiquitous, tastes fairly good and is usually not surrounded by a lot of competi…
At one point my college campus was a "Pepsi campus" and you could not buy anything but Pepsi. I think I bought it once, and I drink far more Coke than is probably healthy. That stuff tastes bad. I would bring my own Coke from home or buy water. If I'm at a grocery store and they're out of Coke, I will take the red label no-name cola over Pepsi or blue label cola. While we're at it, if people didn't care that much about the difference, I doubt my grocery store brand would make both kinds of cola.