Earlier quoted context omitted.
You can't have a (semi-objective) target without a metric.
What you want to measure and what you actually can measure are usually very distinct things, that's where "operationalization" comes in. You have a target that you can't measure directly, hence you measure a proxy. That only works for as long as people don't game it and aim for the proxy instead of the actual target. Also, in addition, at least in research every statistician worth their salt knows that their proxy is…
If there's a single KPI and all the reward is tied to that without any balance, sure that will be gamed.
But if there is a well-defined, appropriately complex reward function aligned with the utility of whatever the organization delivers to the outer world, I would consider that a positive.