Earlier quoted context omitted.
Common research methods have significant limitations. Web crawls, for instance, usually don't realistically simulate user activity and experiences. Lab studies often involve simplified systems that don't generalize to the real world. Surveys yield self-reported data, which can be very unreliable. Rally studies, by contrast, reflect real-world user activity and experiences. In science jargon, Rally enables field studi…
> Rally studies, by contrast, reflect real-world user activity and experiences. In science jargon, Rally enables field studies and intervention experiments with excellent ecological validity. Rally users are all opt-in. How does that impact the design of a Rally study and the conclusions you can draw from it?
There would be no change in terms of research design and the ability to draw scientific conclusions.
edit: also, see https://news.ycombinator.com/item?id=27633212 for details on research design considerations when conducting social science.