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50 Lego Designs with 50 Pieces

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Re: 50 Lego Designs with 50 Pieces

#3
I rediscovered legos after more than 30 years, when my son got big enough to use them. Soon I was having more fun than he, creating vehicles (see http://www.flickr.com/photos/ilamont/4298420256/) and other objects.

Lego knows that their customer base includes adults. Besides expositions and clubs that get some support from the company, you sometimes see Lego sets with a photo on the front of the box featuring an adult male instead of little kids!

Another thing I've noticed about Legos since rediscovering them a few years back: They have a really sophisticated retail operation that's not unlike what Apple does with the Apple Store. They're well designed, have very knowledgeable staff, and feature lots of goodies that you won't see in mass market retail outlets, including high-end sets and even a 3D animation/"augmented reality" that is activated when you hold certain boxes in front of an in-store camera (see http://news.cnet.com/8301-17938_105-20003273-1.html)

Re: 50 Lego Designs with 50 Pieces

#4
post #3

I rediscovered legos after more than 30 years, when my son got big enough to use them. Soon I was having more fun than he, creating vehicles (see http://www.flickr.com/photos/ilamont/4298420256/ ) and other objects. Lego knows that their customer base includes adults. Besides expositions and clubs that get some support from the company, you sometimes see Lego sets with a photo on the front of the box featuring an adu…

Do you have some examples of Lego boxes that show adults on the box? I tried a quick search on Google images, but only found some jubilee sets (like http://www.flickr.com/photos/sackerman519/3687795718/) featuring an adult.

Re: 50 Lego Designs with 50 Pieces

#5
post #4
post #3

I rediscovered legos after more than 30 years, when my son got big enough to use them. Soon I was having more fun than he, creating vehicles (see http://www.flickr.com/photos/ilamont/4298420256/ ) and other objects. Lego knows that their customer base includes adults. Besides expositions and clubs that get some support from the company, you sometimes see Lego sets with a photo on the front of the box featuring an adu…

Do you have some examples of Lego boxes that show adults on the box? I tried a quick search on Google images, but only found some jubilee sets (like http://www.flickr.com/photos/sackerman519/3687795718/ ) featuring an adult.

The one that I saw in the local Lego Store in Natick, Mass., was a midsized set (typically sell for $50-$80) that shows the finished set and a smiling, 40ish man with glasses looking at it at eye level. I don't remember what the set was (and it may no longer be produced, as the turnover seems to be very rapid), but Lego.com has more than 400 sets aimed at people over the age of 12 (the boxes aren't shown online). One of the latest things I've seen in the Lego Store are the stark architecture sets (http://architecture.lego.com/en-us/Products/Default.aspx), which seem more oriented toward adults than kids.

Some other resources to check out:

http://www.quora.com/LEGO/What-percentage-of-LEGO-fans-are-a...

http://gizmodo.com/5019797/everything-you-always-wanted-to-k...

"When we design sets, we take both children and adults into consideration. Children are our primary audience, especially as it relates to the core play theme sets; however, much of what appeals to children in today's Lego sets has strong appeal among adult fans as well. With Lego Star Wars, adults are equally considered. In designing any set, it's about the balance between the building experience and the play experience. We do also leverage our direct to consumer channels to provide ultimate collectors sets, special exclusives, sculptures and models that are designed with skilled builders and adult fans in mind. We sometimes even invite our adult fans to help us design new sets."

Re: 50 Lego Designs with 50 Pieces

#6
post #3

I rediscovered legos after more than 30 years, when my son got big enough to use them. Soon I was having more fun than he, creating vehicles (see http://www.flickr.com/photos/ilamont/4298420256/ ) and other objects. Lego knows that their customer base includes adults. Besides expositions and clubs that get some support from the company, you sometimes see Lego sets with a photo on the front of the box featuring an adu…

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Re: 50 Lego Designs with 50 Pieces

#8
post #7

LEGO used to make kits like this called Creator, but they got lamer over the years. Now they seem to be pushing more and more the sets that are just 30 pieces, playmobile style.

Lego still make creator sets, and I'd say they're better now than ever (although the price seems to be always increasing)

Here's some creator sets I've bought for my kids that I'd recommend

http://lego.wikia.com/wiki/4993_Cool_Convertible

http://lego.wikia.com/wiki/5763_Buggy

http://lego.wikia.com/wiki/5892_Sonic_Boom

http://lego.wikia.com/wiki/6753_Highway_Transport

http://lego.wikia.com/wiki/6752_Fire_Rescue

http://lego.wikia.com/wiki/5762_Mini_Plane (the orange/white kit the article is based on)

Re: 50 Lego Designs with 50 Pieces

#10
Why are creative Lego sets a minority?

I think you can draw an analogy with wikipedia. Most people just read, and don't contribute. But what makes wikipedia what it is, is the ability of others to put their ideas into it. So we have the _potential_ to create and customize, and a minority of people taking full advantage of that, but the end result is interesting to many more people than contributors. Similarly, I'm guessing most Lego sets are bought _because_ of the appeal of Lego's pre-baked designs -- along with the potential to customize. Users want more power and potential than they actually use, and some power users make the community more involved, and aware of the potential.

Or at least that's my guess as to Lego marketing's thoughts. As a kid, I definitely preferred to make my own things. I'd be curious to know if that's the standard use case for most kids today or not (making their own vs just following the instructions).

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