> According to 2019 data from the athlete marketing platform Opendorse, only about 70 athletes in the world make at least a million dollars a year in endorsement deals. McBeth’s endorsement income from Discraft alone puts him on par with Bears linebacker Khalil Mack, Jazz guard Mike Conley Jr., and Astros pitcher Justin Verlander. This doesn't pass the smell test at all. Opendorse doesn't give any transparency into h…
The Rise of the $10M Disc Golf Celebrity
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Re: The Rise of the $10M Disc Golf Celebrity
#22None of the wrestlers he beat got a shoe deal, because wrestling isn't that big a market, and who wants to wear the loser's shoe?
A lot of good wrestlers lost to Cael. A guy named Daniel Cormier is one of them. Cormier went on to win championships at two different weightclasses in the UFC. But he never got a shoe deal.
Re: The Rise of the $10M Disc Golf Celebrity
#23Re: The Rise of the $10M Disc Golf Celebrity
#24Re: The Rise of the $10M Disc Golf Celebrity
#25Earlier quoted context omitted.
Lots cheaper, too. :)
Depends how many discs you lose, including the ones you threw in a tree to knock another one loose XD
The Doppler effect was pretty sweet when you let it fly :)
Re: The Rise of the $10M Disc Golf Celebrity
#26> According to 2019 data from the athlete marketing platform Opendorse, only about 70 athletes in the world make at least a million dollars a year in endorsement deals. McBeth’s endorsement income from Discraft alone puts him on par with Bears linebacker Khalil Mack, Jazz guard Mike Conley Jr., and Astros pitcher Justin Verlander. This doesn't pass the smell test at all. Opendorse doesn't give any transparency into h…
Climbing is still a relatively niche sport (though depending on where you are, it might be one of the most popular), but I'd wager participants collectively spend as much on climbing equipment as many more popular sports. The gear is quite expensive, and for safety reasons, much of it needs to be replaced with relative regularity. You'd be hard-pressed to find a sport where people who don't compete at any level spend $500-2000 per year on equipment (though skiing might give it a run for its money, especially when other expenses of skiing are taken into consideration)
As a result, 'professional' rock climbers (many of whom counterintuitively don't participate in competitive climbing), court a wide variety of sponsorships.
Re: The Rise of the $10M Disc Golf Celebrity
#27There's only so much room for a star in a niche sport. Cael Sanderson is one of the all time greatest collegiate athletes. He got a shoe deal. None of the wrestlers he beat got a shoe deal, because wrestling isn't that big a market, and who wants to wear the loser's shoe? A lot of good wrestlers lost to Cael. A guy named Daniel Cormier is one of them. Cormier went on to win championships at two different weightclasse…
The biggest difference between discgolf and other sports is that the popularity structure is inverted. Discgolf is popular as a played sport. Most other sports are popular as a watched sport. Not many people aren't taking off early on Friday to go to compete in beer league wrestling. Good luck on your local course Friday at 3pm.
It will be interesting to see if this has any effect on its watched popularity cure.
Re: The Rise of the $10M Disc Golf Celebrity
#28Disc Golf is a great sport for all ages. It has effectively no barrier to entry and is good exercise to boot - it's more or less hiking with a game sprinkled in. Here's hoping it continues to amass what seems to be growing popularity.
Re: The Rise of the $10M Disc Golf Celebrity
#29A am very excited to watch the first round of the PDGA world championship tomorrow.
Re: The Rise of the $10M Disc Golf Celebrity
#30Earlier quoted context omitted.
> You can make money doing anything if you're good enough The thesis of the article seems to be that this isn’t enough. It’s the marketing and social media aspect that makes the money possible. McBeth might not be the disc golf GOAT, but he’s close and he’s in the right place at the right time and is learning to market himself. His lifetime on the course earnings (again, from the article) are less than 5% of one year…
It does make me wonder when that will flip though. "Ball" golf (as disc golfers like to say) seems to be at a point where you can make a serious living without much to do on the social media side. Companies dump so much money into the purse because there are enough eyes on the game, and I think disc golf can get to that point. But then again, maybe disc golf is coming of age in a different era, where social media wil…
I think of it not as one type of thing overtaking the other, so much as it is something like an unbundling of the traditional sportsfan experience. The individual athletes will have one set of content, the leagues will have another, and you can participate in either with fewer commitments. Sponsors get a smaller but more focused niche market to tap into.