Maybe I am too naive but what the heck are they overworking on? It's an app with some basic functionality. Is software dev in such a sad state that you can't deliver a self-standing product that doesn't require teams working overtime to keep it running? I doubt that all of their staff is doing DevOps or maintaining servers which are the only two things that jump to mind as being labor-intensive for a an app with mill…
Maybe there's some of that happening in there