Earlier quoted context omitted.
I used Google Voice when they first acquired it - it was years early and really ahead of things back then. Texting from the web, voice transcription for messages, could ring multiple numbers. Then they did nothing with it for maybe seven years? MMS would silently fail so people inviting you to events via group chat or sending you a photo would just think you were ignoring them. Hangouts came and the mess with that an…
Google Voice was basically almost de-staffed for few years. Then they started to invest into it again around 2017, I don’t remember exact reason why the strategy changed.
Years later, when Apple neared feature parity, they tried to salvage what was left of it, but it was too little to late. They started creating new messaging apps from scratch that didn't catch on, and now they have a flotilla of pseudo-connected messaging products in various states of abandonment.
Ironically, I think Apple is the only entity with the power to guide Google out of this mess. If Apple integrated its (encrypted) iMessage platform with the already-existing (encrypted) RCS standard, it'd suddenly be the closest we've gotten to having an interoperable communication standard since XMPP/Jabber in the mid-aughts. Apple won't ever choose to do this on their own of course, but I'm holding out hope that it sees the antitrust storm clouds forming in the distance and starts to take some drastic pro-consumer measures to neutralize that threat.