100 people tweeting about how this guy is bad might be indicative of a general consensus or might just be 100 people out of a billion Twitter users. People then interpret it as general consensus and pile on.
We know the numerator but since we don’t know the denominator of people who didn’t comment, or disagree, or never saw, or don’t care. So we can’t figure out a ratio and many people assume the denominator is the numerator and the ratio is 1.
“The world won’t do business with this guy, I better fire him” doesn’t make sense if it’s just a very small ratio as who cares if 100 people are upset and 1,000,000 customers don’t care.
I wish Twitter had some ratio of who viewed vs who acted. Or had downvotes or something. Currently, people assuming that a few commenters is everyone is doing bad things.
This coupled with there’s always someone or a small group who holds an opinion so putting too much weight into a few commenters is not smart. Yet frequently done.