"It seems almost a right of passage with many Internet entrepreneurs to buy a really expensive car. Why? Why? Why? If I really wanted to spend that kind of cash on myself, I would get a full-time personal chef." Because a personal chef doesn't show how wealthy you are every time you go anywhere. It only has that effect among the people who know you have one, and anyone who knows you that well already knows. It's all…
It seems to me that it's rooted in human nature and thus unlikely to go away.