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Amazon suspends popular electronics manufacturer for buying reviews

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Re: Amazon suspends popular electronics manufacturer for buying reviews

#2
What stops a company from buying fake reviews for their competitors listings?

Every time I read about businesses getting banned on FAANG listings due to SEO tricks, I get extremely concerned about the other side: how easy it is for a third party to get someone innocent banned.

Re: Amazon suspends popular electronics manufacturer for buying reviews

#3
RAVPower, Vava, TaoTronics today – Aukey, MPow in May – these are all brands whose names I search for when buying electronics, because I've had mostly great experiences with their products.

TIL they operate their own DTC sites (of course). Will give those a try next time.

Re: Amazon suspends popular electronics manufacturer for buying reviews

#5

What stops a company from buying fake reviews for their competitors listings? Every time I read about businesses getting banned on FAANG listings due to SEO tricks, I get extremely concerned about the other side: how easy it is for a third party to get someone innocent banned.

Dunno about Amazon, but in SEO this message is quite common. Has been from the start.

Re: Amazon suspends popular electronics manufacturer for buying reviews

#6

RAVPower, Vava, TaoTronics today – Aukey, MPow in May – these are all brands whose names I search for when buying electronics, because I've had mostly great experiences with their products. TIL they operate their own DTC sites (of course). Will give those a try next time.

My experience with RAVPower products has been great as well, but last time I ordered they literally put a card in the box saying "get a $35 gift card for giving us a 5-star review." I'm surprised it took this long for Amazon to do anything.

Re: Amazon suspends popular electronics manufacturer for buying reviews

#7
post #6

RAVPower, Vava, TaoTronics today – Aukey, MPow in May – these are all brands whose names I search for when buying electronics, because I've had mostly great experiences with their products. TIL they operate their own DTC sites (of course). Will give those a try next time.

My experience with RAVPower products has been great as well, but last time I ordered they literally put a card in the box saying "get a $35 gift card for giving us a 5-star review." I'm surprised it took this long for Amazon to do anything.

I also saw that recently from one of these brands. The review prompt cards have definitely gotten more aggressive over the years.

~2016 I worked for an Amazon Marketplace seller – avoiding the banhammer was our biggest priority, having been banned once because a unisex fragrance (perfume) we sold "smelled too masculine" and therefore the customer told Amazon it was counterfeit.

Re: Amazon suspends popular electronics manufacturer for buying reviews

#8

What stops a company from buying fake reviews for their competitors listings? Every time I read about businesses getting banned on FAANG listings due to SEO tricks, I get extremely concerned about the other side: how easy it is for a third party to get someone innocent banned.

If you read the article you would know that the issue was them including offers for gift cards in the box you received after making a purchase, in exchange for posting a review. This is not the same thing as buying reviews posted to the product pages.

Re: Amazon suspends popular electronics manufacturer for buying reviews

#10

RAVPower, Vava, TaoTronics today – Aukey, MPow in May – these are all brands whose names I search for when buying electronics, because I've had mostly great experiences with their products. TIL they operate their own DTC sites (of course). Will give those a try next time.

I bought from Aukey directly and got a box from Amazon, so I went back to ordering from Amazon directly.
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