New research shows Google serves almost half of all ads on fake news sites

I was tangentially involved in a project for one of them that was so shady everyone "read in" to the project was under NDA. It leaked eventually, and the "partner" company took the hit. Nobody even knew the money for it came from the big guys

Re: New research shows Google serves almost half of all ads on fake news sites

#6

Post by foolmeonce » Fri, Jun 18, 2021, 12:52 PM UTC

londons_explore wrote: post #2

Doesn't Google serve half of all ads on the rest of the internet?

Basically, they seem to have 42% of websites with ads. The target audience of this article is advertisers and Google's own brand is based in part on their ability to enforce a lot of standards that brands like, so brands expect them to have little presence on porn sites, hate sites, sites with malicious content, etc.

Re: New research shows Google serves almost half of all ads on fake news sites

#7

Post by nickik » Fri, Jun 18, 2021, 2:42 PM UTC

foolmeonce wrote: post #6

londons_explore wrote: post #2

Doesn't Google serve half of all ads on the rest of the internet?

Basically, they seem to have 42% of websites with ads. The target audience of this article is advertisers and Google's own brand is based in part on their ability to enforce a lot of standards that brands like, so brands expect them to have little presence on porn sites, hate sites, sites with malicious content, etc.

Except when it is youtube. apparently.