I'll say up front that I'm a non-audiophile, and so I'm offering my opinion from that point of view. I find the Spatial Audio / Dolby Atmos thing weird for a number of reasons. First, the dual branding seems clunky. "First I listened to music in mono. Then I listened to music in stereo. Then I listened to music in ____" I'd be willing to bet that even amongst people who care a lot about this stuff you'd have a hard t…
And wasn't Dolby B NR insanely widespread on pre-recorded cassettes? Like so common that most albums on cassette from the 80s have the Dolby logo on them?
I don't think its that weird. It's clearly been done in the past. Apple's limitations on what devices works sucks and it'd be nice if we could buy these tracks DRM free to play on an Atmos speaker setup but they aren't the only ones to have this. Tidal has Spatial Audio, Amazon does too. Each does it a little differently as to what is supported annoyingly but hopefully as time goes on those limitations will go away.