Earlier quoted context omitted.
What's to stop Amazon from splitting it's retail business into separate legal entities entities by category to stay under the arbitrary limits? Or increasing 3rd party GMS, decreasing Amazon direct sales, and decreasing the 3rd party sales royalties to capture market share and stay under the revenue targets? Companies with strong financial engineering competencies will have no problem working around these limits. Ins…
> What's to stop Amazon from splitting it's retail business into separate legal entities entities by category to stay under the arbitrary limits? This doesn’t work. Beneficial ownership and common control would trace through the legal entities. If Amazon actually splits up its business, on the other hand, that’s fine! That’s good! No need for anti-trust action; they did it themselves!
Possibly a better solution is to make all of the sales and inventory movement data available to amazon internally, available to anyone externally too. For example, the private lable shenanigans would die off quickly with more competitive pressure enabled by giving external players access to the same data Amazon has internally.