Finally a well balanced article after a week of non stop hyping of Google+. Google+ is just trying to do what Facebook is already doing with a few new features added to make it distinctive. Nothing really innovative or ground breaking. It is just the early adopter crowd trying to make the masses using Facebook feel inferior for still using it. Regarding the circles concept, if I need to share something with a certain…
Indeed, suggesting that Google+ is simply some sort of "copy" of facebook plus a few new features is a pretty short-sighted view of the service, as the entire model of Google+ is hugely different: instead of viewing one's social graph as one monolithic entity, Google+ views it as a series of graphs that are often intersecting and often entirely different. And that is very useful, especially for people who might want to be able to share things with their coworkers that are entirely different than what they share with their friends.
I'm not going to argue with the assertion that a great deal of Google+'s early "success" is simply due to "non stop hyping", rather than the service's actual strengths. But that doesn't mean that the strengths it does possess are somehow frivolous or meaningless. They simply aren't.
Simply put: sure, you might be happy sharing with email/dropbox, but a great deal of people would rather that our current social networks had a more granular view of sharing/following/etc. (this includes me). And I hardly think its fair to criticize them the way you have-- it is more than just "the early adopter crowd trying to make the masses using Facebook feel inferior for still using it" (indeed, many of the early adopters have been very critical of the service, even noting when facebook or twitter is superior-- see Jeff Jarvis' comments about how difficult it is to follow live events on G+[1]).
It is still far too early to tell whether G+ is a 'facebook killer'-- I strongly suspect that it isn't. But that doesn't mean that unfair poo-pooing of it simply because it is over-hyped is the right response. Both Twitter and facebook could learn a great deal from what Google has done, and I genuinely hope they do.
As I said above, if that happens, I for one will consider G+ a rather startling success.
[1]:https://plus.google.com/105076678694475690385/posts/JSWreaGr...