Earlier quoted context omitted.
Say "thank you Google" for this one. This is how they decided to monetize the internet.
"They" is a bit unfair here. The sequence seems to have been something like: (1) Advertisers: "We'll pay you $2 for a video ad, $1 for an image ad, and $0.20 for a text ad." (2) Google: "We should find a way to create more video ad space."
Was going to disagree that it's unfair, but I suppose it arguably is exactly one bit (or ~0.3 orders of magnitude) unfair, since the parties at fault are Google and advertisers jointly, and the parent mentions one out of the two. Not sure how to rigorize that measurement, though.