I think I agree with the main thrust of the article but I view it from a different angle.
>they are always talking about a thing, that is the most critical thing in every case.
Yes, the quality person will always advocate for more tests. The safety person will always prioritize safety. The person managing the schedule will always prioritize deadlines. The cost manager will always prioritize the budget. It’s intent to human biases.
However, unlike the author I think “reaching alignment” is actually pretty important. But I don’t think alignment is about “the thing” central to the domain experts focus, but rather about reaching alignment about acceptable risk.
“What’s really at risk if we don’t meet the standard for test coverage?”
“What’s really at a safety risk if we don’t implement that testing strategy?”
“What’s the risk to the schedule if we miss this deadline because we implemented that extra safety?”
“What’s the risk to the budget if we miss schedule?”
In each of these, if you can reach alignment on acceptable risks it does a lot for the effort. It doesn’t mean any one “thing” has to be a priority in every instance but rather put in the context of overall risk profile. Conversely, if you avoid reaching alignment I’ve worked on teams that will actively subvert the effort because they don’t believe you agree with their “thing” as a priority in any case.
Standards aren’t written in stone but are there to partly guard you against biases. Are you not meeting them because the risk changed to be more acceptable? Or are you just v rationalizing some unconscious bias? Explicitly defining risk helps here.
I will say for that to work you need to have people who are willing to openly accept risk. I’ve also worked on teams where that wasn’t the case and alignment could never be reached because nobody wanted to be on the record accepting risk because if they didn’t make a decision they still had some plausible deniability.