Earlier quoted context omitted.
At 8.50/hr, that gives you about ~53,000 miles of autonomous range for the same price as Tesla's add-on price for "full self driving ($10k surcharge). To me, an upfront $10,000 surcharge seems less scammy than what VW is offering, despite it likely being cheaper over the lifetime of the vehicle.
I consider Tesla's $10,000 surcharge (that may reset when you sell the used car) to be quite scammy as well. I doubt I'll ever own a self-driving car, because I will never pay that kind of premium for full self driving. Either on an hourly basis or up front. Frankly, it seems cheaper just not have a car and to hail a cab/uber/lyft whenever I need one.
I don't share it, as custom ECM tunes that increase performance (with the same "hardware") have been around for a very long time.
Also things like OnStar, and SirisXM
Along a similar vein--Nvidia artificially limiting hashrates on some of it's consumer GPU's.