As an SW dev the first thing I experience at this is sadness, on a bad day I might feel my heart in my throat. I am proud when I maximize the value the customer gets for the cost it takes to give them that value. I'm skeptical about business plans that involve making value and then locking it away or (similarly) degrading value so you can some or all of it back to customers. A good example is the airline industry tha…
Surely it must be paid for though, right? The cost of autonomous driving isn’t the hardware - simply purchasing some cameras, a radar, and a ML GPU doesn’t mean the car can drive itself- it’s the software acting on inputs in a precise way to turn the wheel or brake in certain situations. You might be paying for the hardware in the initial purchase but your car would likely be thousands more expensive if they pro-rated the cost to build self driving into the MSRP.