Earlier quoted context omitted.
> ...their monopoly, which is why Google should be broken up. Not denying their monopoly position, but how could Google meaningfully be broken up? It's really just a single business (advertising) with a gaggle of loss leaders adding up to less than 20% of revenue. Even pushing advertising down to 80% took a huge amount of effort. It's not like Standard Oil which was a vertically integrated trust of several points in…
I think the suggestion is breaking up alphabet, which is quite literally loads of companies. YouTube, Google search, deep mind, Google fiber, waymo, Fitbit etc Seems pretty easy to break up if you want to.
Google Cloud is big enough to be significant in terms of revenue, but AFAIK is only maybe breaking even in terms of profit. If you break up Alphabet into 26 or more different companies, you haven't broken up the monolith into non-problematic small companies 1/26th the size of the original, you've got 25 irrelevant companies and then one subsidiary that gets Ads which is almost as big as the original. Google even says as much in their financial statements, most of those listed companies are listed as 'other bets' and are a tiny fraction of the main line item that represents ads.