Kwan’s Hierarchy of Product Needs: The Four Levels of Product Managers

#1

Post by realtobechukwu » Mon, Jun 07, 2021, 10:13 AM UTC

Kwan’s Hierarchy of Product Needs: The Four Levels of Product Managers
heavybit.com

Re: Kwan’s Hierarchy of Product Needs: The Four Levels of Product Managers

#2

Post by kf1023 » Tue, Jun 08, 2021, 2:33 AM UTC

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Re: Kwan’s Hierarchy of Product Needs: The Four Levels of Product Managers

#3

Post by nomoreplease » Tue, Jun 08, 2021, 3:31 AM UTC

I like the simplicity of the pyramid but.. Why is the Senior PM not talking to customers?

Re: Kwan’s Hierarchy of Product Needs: The Four Levels of Product Managers

#4

Post by xyzelement » Tue, Jun 08, 2021, 4:30 AM UTC

nomoreplease wrote: post #3

I like the simplicity of the pyramid but.. Why is the Senior PM not talking to customers?

I think she includes that under "challenges product market fit". In the writeup below the pyramid she talks about the planning PM's skill of eliciting high value information from customers.

Re: Kwan’s Hierarchy of Product Needs: The Four Levels of Product Managers

#5

Post by [deleted] » Tue, Jun 08, 2021, 4:33 AM UTC

[deleted]

Re: Kwan’s Hierarchy of Product Needs: The Four Levels of Product Managers

#6

Post by craigkerstiens » Tue, Jun 08, 2021, 5:10 AM UTC

Slightly off topic from the original post, but a big fan of the Heavybit library[1] which is a wealth of great content for startups, but especially dev tools focused ones. There are a few favorites I find myself linking to on an almost weekly basis such as Michael Dearing's talk on effective executive communication[2] or Adam Gross's on self serve/developer go to market[3]. Between the conferences/talk series/podcasts/blog posts such a great collection of content.

[1] https://www.heavybit.com/library/

[2] https://www.heavybit.com/library/video/executive-communicati...

[3] https://www.heavybit.com/library/video/self-serve-go-to-mark...

Re: Kwan’s Hierarchy of Product Needs: The Four Levels of Product Managers

#7

Post by theptip » Tue, Jun 08, 2021, 5:18 AM UTC

nomoreplease wrote: post #3

I like the simplicity of the pyramid but.. Why is the Senior PM not talking to customers?

Seems to be in the text if not the summary image:

> On the customer front, the PM needs to be able to creatively draw out real customer needs. This survey and interview technique is more of an art than a science, and comes with experience.

Re: Kwan’s Hierarchy of Product Needs: The Four Levels of Product Managers

#8

Post by mleonhard » Wed, Jun 09, 2021, 1:58 AM UTC

craigkerstiens wrote: post #6

Slightly off topic from the original post, but a big fan of the Heavybit library[1] which is a wealth of great content for startups, but especially dev tools focused ones. There are a few favorites I find myself linking to on an almost weekly basis such as Michael Dearing's talk on effective executive communication[2] or Adam Gross's on self serve/developer go to market[3]. Between the conferences/talk series/podcast…

Thanks for sharing this. I just watched the video on executive communication and believe what I learned from it will be extremely useful.