If people cannot argue fruitfully about questions that are part of their identity (and I agree with this premise), then it follows that for one to win politically (or convert them), the trick is not to convince people that your views are correct, but rather to convince people that their identity is threatened and that them maintaining their current identity (whatever that identity may be—and perhaps vagueness is key…
I was talking with people I consider to be very smart and intellectual. We were discussing the California propositions. They did not want to hear the specifics of the propositions. They only wanted to know which organizations were supporting which propositions. This is what political discourse is these days. Figuring out which team you're on based on what political influencers agree with you. Nobody bothers to unders…
Not sure about the positive case - I guess if EFF supports something, it is more likely it might be good?