This kind of thinking is why grocery chains have struggled despite having the deck stacked totally in their favour. Online retail, much like offline retail, is about physical infrastructure. You still need warehouses with all the product, you still need fulfilment, all online changes is the balance of those factors. The core assets don't change. I can see how they are losing on branding but losing to Instacart tells…
> Online retail, much like offline retail, is about physical infrastructure. You still need warehouses with all the product, you still need fulfilment, all online changes is the balance of those factors. The core assets don't change. Which is why it is so weird when offline entities adding online lose out over and over to online only. They already have most of the infrastructure and their infrastructure is being paid…
One of many problems was that most people never actually came back to get the book when it arrived, and salespeople either didn't mention or actively discouraged buying on the web site, so the sale was lost completely. On the other side, their online wasn't integrated into their brick & mortar locations until way too late to claw back from Amazon. I'm not sure when they finally added the ability to see if a local store had a copy of the book you wanted, but it took too long because of the internal competition, and you still pretty much needed to call the store and make sure they had a copy because you could easily waste a trip if the inventory wasn't up to date or no one could find the book.
Doing a bad job of adding online to their business ended up making the entire experience worse.
Many retail chains seem to have done the same thing in the early days if trying to have an online presence. Heck, you still can't reserve or pre-buy a game at a physical using their web site, which says it's in stock. And you'll often still waste a trip if you trust the website and don't call ahead.