Might just be me, but with Google opening and closing invitations like this all the time, it's not even "like Gmail all over again". It's much worse. With Google creating this much artificial scarcity to bring buzz, demand and publicity, they are really creating immense expectations and putting themselves up for slaughter. People are going crazy right now trying to get invites, to find the invites closed, their recei…
I can't help but feel like they really want this to succeed, and are betting the entire company on it. From what I've heard, Google+ has to potential to turn out huge. And making sure there aren't any bugs before letting everybody in is simply a must for them - They just can't afford to have any problems with this last attempt at social. I also think the hype you're talking about only happens in a very small group of…
So you're saying that if people don't like Google Plus, they are going to stop clicking AdWords, move their email to Hotmail, and start using Yahoo for search? That seems very unlikely to me.
This is just a regular product launch. It gets a lot of hype because people like their friends but hate Facebook.